Crisis Communication Cases from Asia

A Cultural Approach
Herausgeber: Sriramesh, Krishnamurthy; Yeo, Su Lin

• Broschiertes Buch

Produktbeschreibung

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 20
• Erscheinungstermin: 4. Oktober 2024
• Englisch
• Abmessung: 153mm x 230mm x 21mm
• Gewicht: 344g
• ISBN-13: 9781032533889
• ISBN-10: 1032533889
• Artikelnr.: 70679977

Autorenporträt

Krishnamurthy Sriramesh is a Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA. Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.

Inhaltsangabe

Introduction 1. Extending the Horizons of Crisis Communication Scholarship
and Practice: A Socio-cultural Perspective 2. VIETNAM: Lost in Translation:
Coca Cola's Advertisement Sparks Crisis 3. INDIA: McDonald's Faces Boycott
Over Halal Meat 4. MALAYSIA: Environmentalists Rally Against MNC Over
Radioactive Waste 5. SINGAPORE: MNC Halts Retrenchment Over Employees'
Anger 6. JAPAN: Nike's Anti-Racism Ad Sparks Backlash 7. CHINA: H&M
"Canceled" by Chinese Consumers Over Uyghur Cotton 8. INDONESIA: Diversity
vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance 9.
THAILAND: FoodPanda Faces Boycott for "Terrorist" Comment 10. SOUTH KOREA:
Ignoring History Imperils Uniqlo's Business. Epilogue