Crisis Communication (Pb) - Fink, Steven
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The most important secrets and strategies to help companies stay out of trouble or get out of trouble. Proactive and preventive actions; includes tips and strategies for recognizing and averting potential crises; demonstrates how to deal with mainstream media, use them to ones advantage, and neutralize a hostile media environment; and effectively communicate successes to relevant constituents and stakeholders.

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Produktbeschreibung
The most important secrets and strategies to help companies stay out of trouble or get out of trouble. Proactive and preventive actions; includes tips and strategies for recognizing and averting potential crises; demonstrates how to deal with mainstream media, use them to ones advantage, and neutralize a hostile media environment; and effectively communicate successes to relevant constituents and stakeholders.
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Autorenporträt
Steven Fink is the President and founder of Lexicon Communications Corp. (CrisisManagement.com), the nation's oldest and most experienced crisis management and crisis communications firm. In addition, he authored the bestselling Crisis Management, the first book ever written on the subject.