Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With 20+ years' experience in emergency services communication, she is a fellow of the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page.
Inhaltsangabe
Chapter 00: Acknowledgements; Chapter 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter 02: Recognizing a crisis: What it is and how to spot it; Chapter 03: The operational response: The approaches and how they relate to communications; Chapter 04: Remembering the people: How employees should come first; Chapter 05: It's tough at the top: The role of leadership in a crisis; Chapter 06: The impact on the community: Managing the consequences; Chapter 07: It's OK to not be OK: Ensuring support is in place; Chapter 08: Stepping on the road to recovery; Chapter 09: So, what happens next?
Chapter 00: Acknowledgements; Chapter 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter 02: Recognizing a crisis: What it is and how to spot it; Chapter 03: The operational response: The approaches and how they relate to communications; Chapter 04: Remembering the people: How employees should come first; Chapter 05: It's tough at the top: The role of leadership in a crisis; Chapter 06: The impact on the community: Managing the consequences; Chapter 07: It's OK to not be OK: Ensuring support is in place; Chapter 08: Stepping on the road to recovery; Chapter 09: So, what happens next?
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