Amanda Coleman

Crisis Communication Strategies

Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

• Gebundenes Buch

Produktbeschreibung

Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.

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Produktdetails

• Verlag: Kogan Page
• 2nd edition
• Seitenzahl: 248
• Erscheinungstermin: 28. März 2023
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 531g
• ISBN-13: 9781398609440
• ISBN-10: 1398609447
• Artikelnr.: 63938314

Autorenporträt

Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With 20+ years' experience in emergency services communication, she is a fellow of the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page.

Inhaltsangabe

Chapter
00: Acknowledgements; Chapter
01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter
02: Recognizing a crisis: What it is and how to spot it; Chapter
03: The operational response: The approaches and how they relate to communications; Chapter
04: Remembering the people: How employees should come first; Chapter
05: It's tough at the top: The role of leadership in a crisis; Chapter
06: The impact on the community: Managing the consequences; Chapter
07: It's OK to not be OK: Ensuring support is in place; Chapter
08: Stepping on the road to recovery; Chapter
09: So, what happens next?