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Offering a strategic orientation to crisis management, this fully updated edition of Crandall, Parnell, and Spillan's Crisis Management helps readers understand the importance of planning for crises within the wider framework of an organization's regular strategic management process. This strikingly engaging and easy-to-follow text focuses on a four-stage crisis management framework: 1) Landscape Survey: identifying potential crisis vulnerabilities, 2) Strategic Planning: organizing the crisis management team and writing the plan, 3) Crisis Management: addressing the crisis when it occurs, and…mehr

Produktbeschreibung
Offering a strategic orientation to crisis management, this fully updated edition of Crandall, Parnell, and Spillan's Crisis Management helps readers understand the importance of planning for crises within the wider framework of an organization's regular strategic management process. This strikingly engaging and easy-to-follow text focuses on a four-stage crisis management framework: 1) Landscape Survey: identifying potential crisis vulnerabilities, 2) Strategic Planning: organizing the crisis management team and writing the plan, 3) Crisis Management: addressing the crisis when it occurs, and 4) Organizational Learning: applying lessons from crises so they will be prevented or mitigated in the future. The second edition emphasizes the importance of managing both the internal landscape (those stakeholders within the organization, such as the employees, owners, and management) and the external landscape (those stakeholders outside of the organization, such as the media, customers, suppliers, general public, government agencies, and special interest groups).
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Autorenporträt
William "Rick" Crandall (PhD, University of Memphis) is professor of Management at the University of North Carolina at Pembroke. Previously, Dr Crandall taught for eleven years at Concord College, Athens, where he served on the college's crisis management team. Dr Crandall's articles on crisis management have appeared in a wide range of journals.