Tony Jaques

Crisis Proofing

How to Save Your Company from Disaster

• Broschiertes Buch

Produktbeschreibung

Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and reputational risks to an organisation. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimise the damage if a crisis should occur.

Produktdetails

• Verlag: Oxford University Press, USA
• Seitenzahl: 240
• Erscheinungstermin: 28. Februar 2017
• Englisch
• Abmessung: 228mm x 151mm x 20mm
• Gewicht: 411g
• ISBN-13: 9780190303365
• ISBN-10: 0190303360
• Artikelnr.: 47803251

Autorenporträt

Tony Jaques is a consultant specialising in issue and crisis management, and lectures at RMIT and Swinburne University. He is also the Managing Director of Issue Outcomes P/L.

Inhaltsangabe

1. Why crisis proofing is important
2. Opportunity and the penalty for bad behaviour
3. The high cost of not crisis proofing
4. How to know a crisis is coming
5. Getting the language right
6. Fitting it all together
7. Actions you can take to prevent a crisis happening in the first place
8. Taking a strategic approach
9. Things you can do to prepare for the obvious crises
10. Putting the crisis plan together
11. How to minimise damage when a crisis strikes
12. What to do after the crisis seems to be over
13. No, its not just about facts and data
14. No, its not just about the law either
15. Why lawyers dont like you to apologise
16. Social media: both a strength and a threat
17. Social media: do it fast and do it right
18. Managing crises across borders
19. Recognising and responding to cross-border crises
20. Its all about leadership