Frauke Hachtmann (USA University of Nebraskaâ Lincoln)

Crisis Response Advertising

Insights and Implications from COVID-19

• Broschiertes Buch

Produktbeschreibung

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 204
• Erscheinungstermin: 31. Juli 2023
• Englisch
• Abmessung: 152mm x 229mm x 14mm
• Gewicht: 334g
• ISBN-13: 9781032288895
• ISBN-10: 1032288892
• Artikelnr.: 69119899

Autorenporträt

Frauke Hachtmann is Professor and William H. Kearns Chair in Journalism at the University of Nebraska-Lincoln, USA.

Inhaltsangabe

1. Why Study the Impact of COVID-19 on Advertising Practice 2. The State of
the Advertising Industry in the Context of Crises 3. Grounded Theory Design
4. Lockdown: Advertising in Isolation 5. Triple Threat: COVID-19, Protests,
and an Election 6. Crisis Response Advertising Strategies for Coping with
Reality 7. The Silver Lining 8. The COVID-19 Story: Theory and Practice