Critical Branding - Koegler, Caroline
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Merging concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding: Postcolonial Studies and the Market sets on a thorough theoretical footing a range of categories which, while increasingly current, remain surprisingly obscure, such as the market, marketing, branding, and market forces. It provides new concepts with which to think of the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketization of the university system and the resulting effects…mehr

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Produktbeschreibung
Merging concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding: Postcolonial Studies and the Market sets on a thorough theoretical footing a range of categories which, while increasingly current, remain surprisingly obscure, such as the market, marketing, branding, and market forces. It provides new concepts with which to think of the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketization of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse.
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Autorenporträt
Caroline Koegler is Assistant Professor of English at the University of Muenster, Germany. Holding degrees in both Literary and Cultural Studies and Business Management, she has published on refugees and the politics of performing the urban, Caribbean literature, queer sexualities/positionalities, Judith Butler, postcolonial intertextuality, the financial crisis, and the market and ideology in Postcolonial Studies (forthcoming). She is co-editor of Locating African European Studies: Interventions-Intersections-conversations (forthcoming).