Critical Multimodal Studies of Popular Discourse

Herausgeber: Djonov, Emilia; Zhao, Sumin

• Gebundenes Buch

Produktbeschreibung

Studies of multimodality have significantly advanced our understanding of the potential of¿different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and¿their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging¿scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of¿different approaches to multimodality for building a better understanding of critical¿issues of central interest to discourse analysis, semiotics, applied linguistics, education,¿cultural and media studies.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 286
• Erscheinungstermin: 25. September 2013
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 568g
• ISBN-13: 9780415624718
• ISBN-10: 0415624711
• Artikelnr.: 36623430

Autorenporträt

Emilia Djonov is a Lecturer in multimodality and multiliteracies at the Institute of Early Childhood, Macquarie University, Australia Sumin Zhao is Chancellor's Postdoctoral Research Fellow at University of Technology, Sydney, Australia.

Inhaltsangabe

1. From multimodal to critical multimodal studies through popular discourse
Emilia Djonov & Sumin Zhao Part I: Methodological and theoretical
challenges 2. Revisiting cinematic authorship: A multimodal approach
Chiaoi Tseng & John A. Bateman 3. The television title sequence: A visual
analysis of Flight of the Conchords Monika Bednarek 4. The strategic use of
the visual mode in advertising metaphors Charles Forceville 5. Japanese
street fashion for young people: A multimodal digital humanities approach
for identifying socio-cultural patterns and trends Alexey Podlasov & Kay L.
O'Halloran Part II: Key issues in contemporary popular culture 6.
Multimodal constructions of the nation: How China's music-entertainment
television has incorporated Macau into the national fold Lauren Gorfinkel
7. A multimodal analysis of the environment beat in a music video Carmen
Daniela Maier & Judith Leah Cross 8. Representations of the institutional
'self' in web-based business news discourse Sabine Tan 9. Selling the
'indie taste': A social semiotic analysis of frankie magazine Sumin Zhao
10. From popularization to marketization: The hypermodal nucleus in
institutional science news Yiqiong Zhang & Kay L. O'Halloran Part III: New
audienceship and authorship in popular discourse 11. Telling a different
story: Stance in verbal-visual displays in the news Dorothy Economou 12.
Point of view in picture books and animated film adaptations: Informing
critical multimodal comprehension and composition pedagogy Len Unsworth
13. Points of difference: Intermodal complementarity and social critical
literacy in children's multimodal texts Angela Thomas 14. Bullet points,
new writing, and the marketization of public discourse: A critical
multimodal perspective Emilia Djonov & Theo Van Leeuwen 15. Towards a
semiotics of listening Theo Van Leeuwen