Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen. Matthias Häsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.
Inhaltsangabe
Motivations for Cross Channel Cooperation Classification of Cross Channel Cooperation Cross Channel Cooperation Instruments Cross Channel Cooperation Engineering Transfer to Practice: The Case of LetsWorkIt
Motivations for Cross Channel Cooperation Classification of Cross Channel Cooperation Cross Channel Cooperation Instruments Cross Channel Cooperation Engineering Transfer to Practice: The Case of LetsWorkIt
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