Erdogan Koc

Cross-Cultural Aspects of Tourism and Hospitality

A Services Marketing and Management Perspective

• Gebundenes Buch

Produktbeschreibung

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 2. Auflage
• Seitenzahl: 472
• Erscheinungstermin: 1. August 2025
• Englisch
• Abmessung: 246mm x 174mm
• Gewicht: 453g
• ISBN-13: 9781032989006
• ISBN-10: 1032989009
• Artikelnr.: 73494961

Autorenporträt

Erdogan Koc is Professor of Services Marketing and Management at Bahceshir University, Istanbul, Türkiye. He received his BA in Communication Studies from the University of Istanbul, MBA from the Cardiff Business School, and Ph.D. from Oxford Brookes University in Business and Management. He has extensively published in top-tier journals, such as Tourism Management, International Journal of Human Resource Management, International Journal of Contemporary Hospitality Management, Current Issues in Psychology, Journal of Travel and Tourism Marketing, International Journal of Intercultural Relations, Journal of Hospitality Marketing and Management, among others, and serves on the editorial boards of several high-ranking journals and acts as a referee for top-tier journals. He has published two international books in the area of tourism and hospitality. As well as his research and academic experience, he provides training to a wide range of businesses and has management experience of reputable brands. Professor Koc was shown by Stanford University among the most influential scientists in the world both in 2023 and 2024.

Inhaltsangabe

Preface. 1.Introduction: international and global nature of tourism and
hospitality. 2.Culture: a cross-cultural perspective. 3.Intercultural
competence, intercultural sensitivity, and cultural intelligence. 4.Culture
and context in communication. 5.The influence of indulgence and restraint
on tourism and hospitality. 6.Power distance as a cultural variable.
7.Uncertainty avoidance as a cultural variable. 8.Masculinity versus
femininity, gender egalitarianism, and assertiveness. 9.The influence of
individualism and collectivism on tourism and hospitality. 10.Performance
and humane orientation as cultural variables. 11.Time orientation as a
cultural variable. 12.A review of Trompenaars and Hampden-Turner's cultural
dimensions. 13.Cross-Cultural Aspects of Sustainability in Tourism and
Hospitality. 14.Cross-Cultural Aspects of Tourism and Hospitality in Asia
Pacific Region: East and Southeast Asia, and Australia. 15.Conclusions.

---

1.Introduction: International and Global Nature of Tourism and Hospitality 2. Culture: A Cross-Cultural Perspective. 3. Intercultural Competence, Intercultural Sensitivity, and Cultural Intelligence. 4. Culture and Context in Communication. 5. The Influence of Indulgence and Restraint on Tourism and Hospitality. 6. Power Distance as a Cultural Variable. 7. Uncertainty Avoidance as a Cultural Variable. 8. Masculinity versus Femininity, Gender Egalitarianism, and Assertiveness. 9. The Influence of Individualism and Collectivism on Tourism and Hospitality. 10. Performance and Humane Orientation as Cultural Variables. 11. Time Orientation as a Cultural Variable . 12. A Review of Trompenaars and Hampden-Turner's Cultural Dimensions. 13. Conclusions

Rezensionen

'There is a tremendous need for a textbook that solely focuses on cross-cultural aspects of tourism and hospitality. This is an area that has gained momentum and made itself an essential part of tourism and hospitality programs. Finally, we have a timely book that brings the topic to the forefront of academic and research agenda. The unique approach of the book emphasizing both marketing and management dimensions with teaching tools and boxes creates a dyadic perspective resulting in richer, deeper, and interactive analysis of cross-cultural - tourism behavior and consumption. It is a must-have book for educators, students, and practitioners.'

Prof. Muzaffer Uysal, Dept. of Hospitality & Tourism Management, Isenberg School of Management, University of Massachusetts, Amherst, USA

'Intercultural aspects of tourism and hospitality, both from the perspective of customers and the service providers, have become critically important for the efficient and effective management of tourism and hospitality businesses. Professor Koc's book fills this very important gap for lecturers, students, researchers, trainers and practitioners in tourism and hospitality. With its interesting and lucid research examples based on recent research, supported by case studies, exercises, information zones, and slides for classroom use, the book promises an interesting teaching & learning experience both at undergraduate and postgraduate levels'

Prof. Dogan Gursoy, Taco Bell Distinguished Professor at Washington State University, School of Hospitality Business Management, Pullman, WA, USA.