Ralph Johann
Broschiertes Buch

Cross-Cultural Management. The case of the DaimlerChrysler Merger

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Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, California State University, Fullerton, course: International Management, language: English, abstract: On 6 May 1998, Daimler-Benz of Germany signed a merger agreement with ChryslerCorporation of the United States. The merger marked the beginning of the ambitious goal ofmerging two styles of auto-making, two approaches to business and the proud, but distinctcultures of two nations. The opportunities for significant synergies afforded by a combinationbased on factors such ...