Juliane House is Professor Emerita at University of Hamburg, Germany, Distinguished Professor at Hellenic American University Nashua, USA, and Visiting Professor at Hungarian Research Institute for Linguistics, Dalian University and Beijing University of Science and Technology. She received Honorary Doctorates from Jyväskylä, Finland and Jaume I, Castello, Spain. Her research interests include cross-cultural pragmatics, discourse analysis, politeness research, translation theory and the study of English as a lingua franca.
1. Introduction
Part 1. The Basics: 2. Background
3. How is pragmatic contrasting possible?
4. The nature of cross-cultural pragmatic data and their analysis
5. Politeness
Part II. The Framework: 6. Analytic framework
7. Expressions
8. Speech acts
9. Discourse
Part III. Applying the Framework: 10. Ritual frame indicating expressions in cross-cultural pragmatic research 1 - an applied linguistic case study of learners of English and Chinese
11. Ritual frame indicating expressions in cross-cultural pragmatic research 2 - the use of T/V pronouns in IKEA catalogues across linguacultures in the globalised economy
12. Speech acts in cross-cultural pragmatic research - a case study of historical letter closings
13. Discourse in cross-cultural pragmatic research - a case study of war crime apologise
14. Retrospect and prospect
Glossary.
