Cross-Cultural Social Media Marketing - Moriuchi, Emi (Rochester Institute of Technology, USA)
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To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

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Produktbeschreibung
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
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Autorenporträt
Emi Moriuchi is an Assistant Professor of Marketing in the Saunders College of Business at Rochester Institute of Technology. Moriuchi received her PhD in Business and Management (Marketing) from the University of Manchester, United Kingdom.