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"Cross-Marketing: Here's Your Wake up Call," follows the career of Marlin R. Bollinger, a successful "company man gone independent," and departs the wisdom he gained along the way. The book reveals proven business and marketing strategies for both financial services agents and property casualty agents. Its direct approach encourages readers to first understand the financial services history and then to see its future potential. This book is the wakeup call for agents looking to build their agencies through cross-marketing diversification.