John T Trigonis

Crowdfunding for Filmmakers

The Way to a Successful Film Campaign

• Broschiertes Buch

Produktbeschreibung

Crowdfunding for Filmmakers offers practical information, tips, and tactics for launching a successful film campaign by detailing traditional models of fundraising, utilizing today's technological and social innovations, and augmenting each step with an added personal touch. THis 2nd edition updates the latest techniques on Social Media to get your projects up and running asap.

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Produktdetails

• Verlag: Michael Wiese Productions
• 2nd edition
• Seitenzahl: 260
• Erscheinungstermin: 1. Juli 2016
• Englisch
• Abmessung: 226mm x 151mm x 22mm
• Gewicht: 427g
• ISBN-13: 9781615932443
• ISBN-10: 1615932445
• Artikelnr.: 43674738

Autorenporträt

After spending years as a private crowdfunding consultant for a number of creative projects on various platforms, Trigonis was hired by Indiegogo's film team as its head film campaign strategist. He works behind the scenes on all of the platform's most successful film and video campaigns, including Super Troopers 2, Con Man, Iron Sky: The Coming Race, Miles Ahead, Life Itself, The Crystal Maze, and countless other top dollar projects, all while continuing to nurture his own creative multimedia projects. Writer, independent filmmaker, TED speaker, and renowned crowdfunding expert John T. Trigonis has mentored thousands of filmmakers, storytellers, and other creators worldwide to help them craft compelling crowdfunding campaigns that not only reach, but oftentimes exceed, their online fundraising goals.

Inhaltsangabe

Acknowledgments
Introduction: The What of Crowdfunding
Part One: Film Financing: A Brief History
Chapter One: The Traditional Hollywood Model of Film Financing
Chapter Two: The DIY Revolution
Chapter Three: Crowdfunding and Filmmaking: Yin Meets Its Yang
Part Two: Crowdfunding Basics
Chapter Four: Tao: Begin With the Basics of Fundraising
Chapter Five: Decide If Crowdfunding Is Right for Your Film Project
Chapter Six: Home In On Your Target Audience
Chapter Seven: Decide How Much Funding You Need
Chapter Eight: Build Your Team
Chapter Nine: Create (and Maintain) Your Campaign Strategy
Chapter Ten: Give Yourself Enough Time
Chapter Eleven: Choose Your Platform
Part Three: Campaign Personalization
Chapter Twelve: Te: Integrity Is the Tao to (Ka-)Ching!
Chapter Thirteen: Invitation Video: Make It About Your Project and Yourself
Chapter Fourteen: Incentives: Make Them About Your Project and Your
Contributors
Chapter Fifteen: Interactions: Make Them Your Whole World (and Everyone
Else's, Too!)
Chapter Sixteen: The Elements of Style: Dressing Your Campaign to Impress
Chapter Seventeen: "Be Water, My Friend" - Transparency Is Clear and Cool
Chapter Eighteen: A Practical Guide to Crowdfunder Etiquette
Part Four: Community Engagement
Chapter Nineteen: Pu: Let Your Community Help Carve Your Uncarved Block
Chapter Twenty: The Golden Rule: "Don't Solicit, Elicit"
Chapter Twenty-One: The Importance of Keeping Your Contributors Updated
Chapter Twenty-Two: Avoid "The Flood"
Chapter Twenty-Three: "I've Got No Money, But I Can Give __________!"
Chapter Twenty-Four: Don't Panic! - Handling "The Lull" Between
Contributions
Chapter Twenty-Five: The Fine Art of Consecutive Campaigning
Chapter Twenty-Six: Build Relationships, Not Transactions
Part Five: The Tao of Twitter, Facebook, and Social Networking
Chapter Twenty-Seven: Wei Wu Wei: "Doing Without (Over)Doing"
Chapter Twenty-Eight: Twitter Tips for Crowdfunders
Chapter Twenty-Nine: Facebook Pages, Events, and "Friend Fawning"
Chapter Thirty: Instagram for Crowdfunding Filmmakers
Chapter Thirty-One: Broadcasting, Virtual Reality, and Emerging Forms of
Social Media
Chapter Thirty-Two: A Few Should-Nots of Social Media for Crowdfunding
Part Six: Advanced Crowdfunding
Chapter Thirty-Three: From Lao Tzu to Sun Tzu: Waging the War of Art
Chapter Thirty-Four: $100K-$1M+ Goals - How Do They Raise It?
Chapter Thirty-Five: When to Bring On a Campaign Manager
Chapter Thirty-Six: Fiscal Sponsorship, Matching Funds, and Equity: Added
Incentives for Contributors
Chapter Thirty-Seven: Soft Launches, Prelaunch Campaigns, and Stretch
Goals: Proven Strategies for Success
Part Seven: Crowd Studies
Trignosis #1: The [Smallest] Space Between Fans and Fundraising
Trignosis #2: At Home Away From Home: Tilt the Town
Trignosis #3: Synced Up With Details and Nostalgia
Trignosis #4: How Do You Direct [A Gary King Musical] - Build Your Brand
Trignosis #5: A "Celebrity Campaign" Miles Ahead of the Rest
Conclusion: The You of Crowdfunding
Additional Resources for Crowdfunding Filmmakers
Bibliography