Philip Gibson, Richard Parkman

Cruise Operations Management

Hospitality Perspectives

• Broschiertes Buch

Produktbeschreibung

Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualized overview of hospitality services for the cruise industry. This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 402
• Erscheinungstermin: 4. Oktober 2018
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 670g
• ISBN-13: 9781138505179
• ISBN-10: 113850517X
• Artikelnr.: 53710125

Autorenporträt

Philip Gibson is currently a Visiting Research Fellow at the University of Plymouth having recently retired as the Academic Director of the University Hotel School and Associate Head of School (Teaching and Learning). He introduced the BSc (Hons) Cruise Management in 2003 and was also the driving force in developing the University Hotel School. Richard Parkman is a lecturer in leadership and programme leader for the BSc (Hons) Cruise Management at the University of Plymouth. He is also the programme leader for Hospitality, Tourism and Cruise Management programmes for HKU SPACE in Hong Kong and the Regional Development Manager for the University of Plymouth.

Inhaltsangabe

Chapter 1: Contemporary Cruise Operations Chapter 2: Selling Cruises and
Cruise Products Chapter 3: Maritime Issues and Legislation Chapter 4:
Cruise Geography Chapter 5: Planning the Itinerary Chapter 6: Working On
board Chapter 7: Guest Services Chapter 8: Managing Food and Drink
Operations Chapter 9: Managing Facilities Chapter 10: Health, Safety and
Security Chapter 11: Talent management and Training Chapter 12: Leadership
in the Cruise Industry Chapter 13: Managing Integrated Operations Chapter
14: Cruise Management Resources