CTB is a book about what it really means to sell and be in sales. Edward Henry, career sales professional, trainer, speaker, author, founder, and CEO of Edward Henry Company, has been working on constructing a sales program that genuinely works for all salespeople and organizations. He now brings his Sell Honest Program to this informative, insightful, and inspiring book. We must start selling honest and CTB (cut the bullsh*t) to thrive in an ever-changing industry. He brings to light what it means to be in a rewarding profession, the common mistakes and struggles that salespeople face,…mehr
CTB is a book about what it really means to sell and be in sales. Edward Henry, career sales professional, trainer, speaker, author, founder, and CEO of Edward Henry Company, has been working on constructing a sales program that genuinely works for all salespeople and organizations. He now brings his Sell Honest Program to this informative, insightful, and inspiring book. We must start selling honest and CTB (cut the bullsh*t) to thrive in an ever-changing industry. He brings to light what it means to be in a rewarding profession, the common mistakes and struggles that salespeople face, solutions to the ongoing issues, and how rules of engagement apply to sales. Edward is relatable in his explanations by being open and honest about his past and growth as a sales professional and business owner. He provides real-life examples about his work and one relationship that changed his entire outlook on life. Grow your career in sales, and learn more about all of the aspects of selling and sales through CTB.
Over thirty years ago, Edward Henry, now a career sales professional, author, and founder of Edward Henry Company, decided to take on the challenge of a career in the growing and ever-changing sales industry. Although he learned the skills of selling quite early, his journey to success did not come without mistakes, losses, drastic changes, and realizations. Because of his experiences, both positive and negative and due to the hardship and obstacles that he overcame, Edward developed and wrote his newly published book CTB - Stop CONvincing; Start Selling. CTB (Cut The Bullsh*t) is innovative, inspiring, and unlike any other sales guide on the market today. The making of CTB did not only come from Edward's desire to improve aspects of the sales industry but also from reflecting on the experiences of some of the most important relationships in his life. CTB discusses the common mistakes and learnings that salespeople experience and brings a direct selling approach and innovation to the field that will increase sales and grow careers. Edward's writing is informative but more importantly, you will find his personal failures and successes throughout his journey as a sales professional highly relatable. Edward's Selling Honest solution while finding passion and achieving the extra-ordinary is just the beginning of what CTB has to offer all selling professionals. >Joy encouraged him to be the person he was meant to be all along. With a 55-pound weight loss in a year, a change in habits, and completely scrapping his selfishness in regard to personal motivations, Edward transformed not only his personal life but also his career and business goals. It is evident that CTB is surrounded by the importance of real communication, engagement, and creating valuable relationships in your personal life, all of these translate to behaviours and practices in your career. Edward speaks on the immense value of relationships and does not hold back as he talks about sales, careers, and his own personal growth on the journey to creating his Sell Honest Program. Selling Honest and CTB are what is required for all salespeople. Whether you're considering beginning a career in sales or you want to expand your skills and knowledge and become more successful in your field, this selling system is for you. No one is alone in their struggles or mistakes. Sales professionals need one simple, direct, and straightforward solution to grow their sales and excel in their endeavours. >"We have always been selling wrong. We lacked transparency and integrity in our process." We have been in the position of maneuvering and manipulating resistance rather than cutting through it." - Edward Henry
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