Cultivation Theory
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Cultivation theory in its most basic form, suggests that exposure to television, over time, subtly "cultivates" viewers' perceptions of reality. The central hypothesis guiding cultivation research is that the more time people spend watching television, the more their beliefs and assumptions about life and society will be congruent with the most stable and repetitive messages found in television's dramatic entertainment programs. Learn more about the most prominent…mehr

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Cultivation theory in its most basic form, suggests that exposure to television, over time, subtly "cultivates" viewers' perceptions of reality. The central hypothesis guiding cultivation research is that the more time people spend watching television, the more their beliefs and assumptions about life and society will be congruent with the most stable and repetitive messages found in television's dramatic entertainment programs. Learn more about the most prominent theories of how television affects our minds in the following pages.