Cultural Heritage Tourism: Five Steps for Success and Sustainability helps managers and community leaders attract visitors to cultural heritage sites, attractions, or destinations through a proven five-step process. Complete with case studies, best practices, and sample documents, this book covers every step, from inception to evaluation.
Cultural Heritage Tourism: Five Steps for Success and Sustainability helps managers and community leaders attract visitors to cultural heritage sites, attractions, or destinations through a proven five-step process. Complete with case studies, best practices, and sample documents, this book covers every step, from inception to evaluation.
Cheryl Hargrove, the National Trust for Historic Preservation's first director of heritage tourism, has consulted in all 50 states and more than 10 countries to help destinations and organizations plan for, develop, and market authentic experiences for visitors and residents alike. Frequently tapped to speak at conferences and workshops, Hargrove draws on more than 25 years experience in this industry segment. She holds a Masters in Tourism Administration from The George Washington University, a Bachelors of Arts in Journalism from the University of Georgia, and is an associate member of the Society of American Travel Writers.
Inhaltsangabe
List of Illustrations List of Tables Foreword Preface Acknowledgements Chapter 1: Cultural Heritage Tourism as a Sustainable Economic Development Strategy Step 1: Analyze the Potential Chapter 2: Identifying and Assessing Local Culture and Heritage Chapter 3: Understanding Visitor Needs and Expectations Chapter 4: Determining Visitor Readiness Step 2: Plan and Engage Chapter 5: Engaging Diverse Stakeholders Chapter 6: Establishing a Vision and Plan for Sustainability Chapter 7: Setting Policies and Procedures to Preserve and Protect Integrity Step 3: Develop Authentically Chapter 8: Developing and Enhancing Experiences Chapter 9: Telling Your Story Chapter 10: Funding Your Focus Step 4: Market for Positive Impact Chapter 11: Marketing to Visitors Step 5: Manage for Growth and Sustainability Chapter 12: Managing for Consistency, Quality, and Sustainability Chapter 13: Delivering Valued Cultural Heritage Experiences Chapter 14: Measuring the Impact of Cultural Heritage Tourism Chapter 15: Collaborations for Success Resources and References Resources and References Glossary of Terms and Acronyms Bibliography About the Author Index
List of Illustrations List of Tables Foreword Preface Acknowledgements Chapter 1: Cultural Heritage Tourism as a Sustainable Economic Development Strategy Step 1: Analyze the Potential Chapter 2: Identifying and Assessing Local Culture and Heritage Chapter 3: Understanding Visitor Needs and Expectations Chapter 4: Determining Visitor Readiness Step 2: Plan and Engage Chapter 5: Engaging Diverse Stakeholders Chapter 6: Establishing a Vision and Plan for Sustainability Chapter 7: Setting Policies and Procedures to Preserve and Protect Integrity Step 3: Develop Authentically Chapter 8: Developing and Enhancing Experiences Chapter 9: Telling Your Story Chapter 10: Funding Your Focus Step 4: Market for Positive Impact Chapter 11: Marketing to Visitors Step 5: Manage for Growth and Sustainability Chapter 12: Managing for Consistency, Quality, and Sustainability Chapter 13: Delivering Valued Cultural Heritage Experiences Chapter 14: Measuring the Impact of Cultural Heritage Tourism Chapter 15: Collaborations for Success Resources and References Resources and References Glossary of Terms and Acronyms Bibliography About the Author Index
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