Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dr. Anastasia Karklina Gabriel is a cultural theorist and strategist who specializes in inclusive marketing. Currently a cultural intelligence lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world's top brands at agencies like Wieden+Kennedy, McCann, Kantar and Dentsu Creative. A lifelong activist, she helps brands increase cultural fluency and leverage a socially conscious approach to cultural strategy and innovation. Her activism has been covered in The New York Times, The Washington Post, USA Today and WSJ. Dr. Gabriel is based in New York City, New York.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter 02: Unlocking the 4Cs of Cultural Intelligence; Chapter 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter 04: Communication: From Performative Marketing to Inclusive Representation; Chapter 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter 06: Community: Brand Accountability and Co Creation as the New Model of Community Engagement; ; Chapter 07: Now What? Developing Cultural Intelligence Capabilities; Chapter 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Chapter 00: Introduction; Chapter 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter 02: Unlocking the 4Cs of Cultural Intelligence; Chapter 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter 04: Communication: From Performative Marketing to Inclusive Representation; Chapter 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter 06: Community: Brand Accountability and Co Creation as the New Model of Community Engagement; ; Chapter 07: Now What? Developing Cultural Intelligence Capabilities; Chapter 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
