Anastasia Karklina Gabriel (Cultura Senior Lead of Global Insights

Cultural Intelligence for Marketers

Building an Inclusive Marketing Strategy

• Broschiertes Buch

Produktbeschreibung

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 280
• Erscheinungstermin: 3. März 2024
• Englisch
• Abmessung: 229mm x 154mm x 18mm
• Gewicht: 432g
• ISBN-13: 9781398614031
• ISBN-10: 1398614033
• Artikelnr.: 68285124

Autorenporträt

Anastasia Karklina Gabriel

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter
02: Unlocking the 4Cs of Cultural Intelligence; Chapter
03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter
04: Communication: From Performative Marketing to Inclusive Representation; Chapter
05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter
06: Community: Brand Accountability and Co
Creation as the New Model of Community Engagement; ; Chapter
07: Now What? Developing Cultural Intelligence Capabilities; Chapter
08: What's Next? The Future of Culturally Intelligent Marketing; Chapter
09: Conclusion: How to Become a Catalyst for Inclusive Marketing