Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chapter 00: Introduction; Chapter 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter 02: Unlocking the 4Cs of Cultural Intelligence; Chapter 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter 04: Communication: From Performative Marketing to Inclusive Representation; Chapter 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter 06: Community: Brand Accountability and Co Creation as the New Model of Community Engagement; ; Chapter 07: Now What? Developing Cultural Intelligence Capabilities; Chapter 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Chapter 00: Introduction; Chapter 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter 02: Unlocking the 4Cs of Cultural Intelligence; Chapter 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter 04: Communication: From Performative Marketing to Inclusive Representation; Chapter 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter 06: Community: Brand Accountability and Co Creation as the New Model of Community Engagement; ; Chapter 07: Now What? Developing Cultural Intelligence Capabilities; Chapter 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
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