This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.…mehr
This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.
Martin J. Gannon (Ph.D., Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University San Marcos. He is also Professor Emeritus, University of Maryland at College Park. At Maryland he held several administrative positions, including the Founding Directorship of the Center for Global Business, and received the Universitys International Landmark Award. Professor Gannon is the author or co-author of 80 articles and 15 books, including Handbook of Cross Cultural Management, Dynamics of Competitive Strategy, Managing without Traditional Methods: International Innovations in Human Resource Management, and Ethical Dimensions of International Management.
Professor Gannon has been Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies and government agencies. Professor Gannon has lived and worked in over 25 nations for various periods of time as a visiting professor, consultant, and trainer. There are over 100 concepts, applications, and exercises designed to enrich the learning experience associated with Understanding Global Cultures, 3rd edition. Please go to Professor Gannons personal Webpages for them: http://www.rhsmith.umd.edu/mao/mgannon/00_Home_Page.htm
Inhaltsangabe
PART ONE: METAPHORS AS CRITICAL AND NECESSARY Metaphors We Live By - George Lakoff and Mark Johnson Why Metaphors Are Necessary and Not Just Nice - Andrew Ortony PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS Edward Hall s Multiple Metaphors Research Translation and Extension The Confucius Connection - Geert Hofstede and Michael Harris Bond From Cultural Roots to Economic Growth The Work of Geery Hofstede Commentary Basic Types of Human Relations, Collectivism and Individualism Research Translation French Wine An Illustration of a Cultural Metaphor PART THREE: WINNERS AND LOSERS Samuel P Huntington s The Clash of Civilizations Research Translation and Commentar Powershift and the Assumed Decline of Nations Research Translation and Commentary PART FOUR: SYMBOLISM OF CULTURAL METAPHORS Football Games and Rock Concerts - Susan P Montague and Robert Morais The Ritual Enactment of American Success Models Bowling Alone - Robert D Putnam Americäs Declining Social Capital The Persistence of Cultural Stability Applying the Fiske Framework to North and South Italy The Balinese Cockfight Research Translation Negotiating with Romans - Stephen E Weiss PART FIVE: METAPHORICAL APPLICATIONS Language Shock - Michael Agar Understanding the Culture of Conversation Stages in Cross Cultural Collaboration - William H Newman The Transferability of Leadership Training in the East Asian Context - R I Westwood and Andrew Chan Metaphors for Change - Craig L Pearce and Charles P Osmond The ALPs Model of Change Management
PART ONE: METAPHORS AS CRITICAL AND NECESSARY Metaphors We Live By - George Lakoff and Mark Johnson Why Metaphors Are Necessary and Not Just Nice - Andrew Ortony PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS Edward Hall s Multiple Metaphors Research Translation and Extension The Confucius Connection - Geert Hofstede and Michael Harris Bond From Cultural Roots to Economic Growth The Work of Geery Hofstede Commentary Basic Types of Human Relations, Collectivism and Individualism Research Translation French Wine An Illustration of a Cultural Metaphor PART THREE: WINNERS AND LOSERS Samuel P Huntington s The Clash of Civilizations Research Translation and Commentar Powershift and the Assumed Decline of Nations Research Translation and Commentary PART FOUR: SYMBOLISM OF CULTURAL METAPHORS Football Games and Rock Concerts - Susan P Montague and Robert Morais The Ritual Enactment of American Success Models Bowling Alone - Robert D Putnam Americäs Declining Social Capital The Persistence of Cultural Stability Applying the Fiske Framework to North and South Italy The Balinese Cockfight Research Translation Negotiating with Romans - Stephen E Weiss PART FIVE: METAPHORICAL APPLICATIONS Language Shock - Michael Agar Understanding the Culture of Conversation Stages in Cross Cultural Collaboration - William H Newman The Transferability of Leadership Training in the East Asian Context - R I Westwood and Andrew Chan Metaphors for Change - Craig L Pearce and Charles P Osmond The ALPs Model of Change Management
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