Jeiska Herrera

Cultural neuromarketing

• Broschiertes Buch

Produktbeschreibung

The development of societies as time goes by has had a strong impact on cultural postures that have repercussions on international economic processes headed by consumption patterns and are responsible for stigmatising intercultural contexts, which is why this research is carried out with the intention of contrasting behaviour between nations. The theoretical compendium is directly linked to the historical-cultural perspective, the economic aspect, the influence of neuromarketing and the psychological management of the nations of Venezuela and Bolivia. The qualitative methodological approach to figure the subjectivity of the social sciences, from the epistemology, the phenomenological-hermeneutic paradigm is generated, distorting objectivism and evidencing the criteria of economic professionals, psychologists, marketers, and a consumer of each country to establish an effective triangulation. Likewise, the leading role of international trade in the psycho-economic relations of nations is emphasised, as are the biases of choice influenced by culture.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 100
• Erscheinungstermin: 9. Dezember 2023
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 167g
• ISBN-13: 9786206928492
• ISBN-10: 6206928497
• Artikelnr.: 69622146

Autorenporträt

Jeiska Herrera. Diplôme en commerce international de l'université Alejandro de Humboldt. Spécialiste du marketing stratégique et de la gestion des ventes. Chercheuse en marketing et ses branches, neuromarketing comme complément à l'exécution des ventes. Spécialiste de la gestion du marketing et du pouvoir de la marque. Directeur stratégique de l'agence Jojoto C.A.