Cultural Psychology

A Special Issue of the journal of Consumer Psychology
Herausgeber: Maheswaran, Durairaj; Shavitt, Sharon

• Broschiertes Buch

Produktbeschreibung

A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity.

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Produktdetails

• Verlag: Taylor & Francis Inc
• Seitenzahl: 70
• Erscheinungstermin: 1. März 2000
• Englisch
• Abmessung: 207mm x 280mm x 7mm
• Gewicht: 208g
• ISBN-13: 9780805897777
• ISBN-10: 0805897771
• Artikelnr.: 54580701

Autorenporträt

Durairaj Maheswaran, Sharon Shavitt

Inhaltsangabe

Volume 9
Number 2
2000. Contents: D. Maheswaran
S. Shavitt
Issues and New Directions in Global Consumer Psychology. J.L. Aaker
J. Sengupta
Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra
V. Ramaswamy
D.L. Alden
J-B.E.M. Steenkamp
S. Ramachander
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi
N. Wong
S. Abe
M. Bergami
Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang
T. Bristol
J.C. Mowen
G. Chakraborty
Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee
Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.