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This book distinguishes itself from other books on Culture in International Business (CIB) studies in that it focuses on the complexities of the applied side of culture, while simultaneously emphasizing the dynamicity and diversity of culture.

Produktbeschreibung
This book distinguishes itself from other books on Culture in International Business (CIB) studies in that it focuses on the complexities of the applied side of culture, while simultaneously emphasizing the dynamicity and diversity of culture.
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Autorenporträt
Taran Patel is a Senior Professor in the People, Organization and Society Department of Grenoble Ecole de Management, France. Ahmad M. Salih is a Senior Director of Knowledge Management and Operational Excellence at Khatib and Alami PTE, Singapore. He is also a faculty member at Heriot Watt University, U.K.