Acknowledgements
> Introduction: Through the Looking Glass: Medical Culture and the Media /
Lester D. Friedman 1
1. Print Media
> The Pharmaceutical Gaze: Psychiatry, Scropophilia, and Psychotropic
Medication Advertising, 1964-1985 / Jonathan M. Metzl 15
Taken to Extremes: Newspapers and Kevorkian’s Televised Euthanasia Incident
/ Arthur L. Caplan and Joseph Turow 36
Stop the Presses: Journalistic Treatment of Mental Illness / Otto F. Wahl
55
2. Advertisements
The Nurse-Saver and the TV Hostess: Advertising Hospital Television,
1950-1970 / Joy V. Fuqua 73
Exorcising “Men in White” on Television: An Exercise in Cultural Power /
Kelly A. Cole 93
Drive-By Medicine: Managed Care Ads on Billboards / Norbert Goldfield 109
3. Fiction Films
Frankenflicks: Medical Monsters in Classic Horror Films / Stephanie Brown
Clark 129
Big Boys Do Cry: Empathy in The Doctor / Lucy Fischer 149
Institutional Impediments: Medical Bureaucracies in the Movies / Marilyn
Chandler McEntyre 166
4. Television
Images and Healers: A Visual History of Scientific Medicine / Marc R. Cohen
and Audrey Shafer 197
From City Hospital to ER: The Evolution of the Television Physician / Gregg
Vandekieft 215
The Fat Detective: Obesity and Disability / Sander L. Gilman 234
Dissecting the Doctor Shows: A Content Analysis of ER and Chicago Hope /
Gregory Makoul and Limor Peer 244
5. Documentaries
Reproductive Freedom, Revisionist History, Restricted Cinema: The Strange
Case of Margaret Sanger and Birth Control / Martin F. Norden 263
Continence of the Continent: The Ideology of Disease and Hygiene in World
War II Training Films / Christie Milliken 280
“Invisible Invaders”: The Global Body in Public Health Films / Kirsten
Ostherr 299
The Medium in the Message: Documenting the Story of Dax Cowart / Therese
Jones 315
6. Computers
Technologies Transforming Health Care: X Rays, Computers, and the Internet
/ Joel D. Howell 333
The Shape of Things to Come: Surgery in the Age of Medialization / Timothy
Lenior 351
Medicine.com: The Internet and the Patient-Physician Relationship / Faith
McClellan 373
Virtual Disability: On the Internet, Nobody Knows You’re Not a Sick Puppy /
Todd Chambers 386
Works Cited 399
Contributors 423
Index 429
