This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. It will inspire students, researchers, and professionals to foster greater inclusivity and innovation in communication practices, and will resonate with policymakers and associations focused on equity in the workplace.
This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. It will inspire students, researchers, and professionals to foster greater inclusivity and innovation in communication practices, and will resonate with policymakers and associations focused on equity in the workplace.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Ana Adi is Vice-President of Quadriga University of Applied Sciences, where she leads initiatives related to AI-integration and digital innovation in teaching and research. With a focus on AI integration in professional workflows, Dr. Adi works closely with organizations to leverage AI for cross-departmental collaboration, personalized communication, data driven communication strategy and stakeholder insight. Known for her engaging, hands-on training style, Dr. Adi brings real-world AI applications to life through simulations, scenario testing, and active discussions. Her workshops bridge research, theory, and practice, equipping professionals with the skills to use AI as a cointelligence in their workflows, driving both innovation and consumer trust. She is also the host of the Women in PR podcast and serves as the Chair of the Jury for the Digital Communication Awards. Tolulope Olorundero is global public relations and strategic communications consultant for brands and c-suites. She is the Founder of Mosron Communications, a boutique consultancy serving clients across Africa; and Nigerian Women in Public Relations, which advocates for, and provide growth resources to Nigerian female PR professionals. Tolulope is also the Convener, Experiencing Public Relations, an annual conference hosted in developing countries that celebrates competent leaders by providing a global platform to amplify their work; elevates business results by leveraging storytelling to discuss relevant case studies; and recognises investment in Public Relations by forward-thinking organisations and executives.
Inhaltsangabe
Introduction 1. Nigerian PR - the past and present 2. Women and PR (gender roles, emotional labor and culture) 3. The current study (research questions, methodology, design) 4. From accidental pathways to wanting more from an exciting profession: Women's lived experiences of working in Nigeria 5. Nigerian Women in PR: lived experience, similar experience 6. Reflecting on the Future of Women in Nigerian PR: Recommendations
Introduction 1. Nigerian PR - the past and present 2. Women and PR (gender roles, emotional labor and culture) 3. The current study (research questions, methodology, design) 4. From accidental pathways to wanting more from an exciting profession: Women's lived experiences of working in Nigeria 5. Nigerian Women in PR: lived experience, similar experience 6. Reflecting on the Future of Women in Nigerian PR: Recommendations
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