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The cultural turn describes developments in the humanities and the social sciences brought about by various developments across the disciplines. Most noted amongst these was the emergence of cultural studies and the rise of the sociology of culture within the discipline of sociology, but also the effects of postmodern and post-structuralist criticism. It describes a shift in emphasis towards meaning and on culture rather than politics or economics. This shift of emphasis occurred over a prolonged time, but particularly since the 1960s. Culture can be defined as, the social process whereby people communicate meanings, make sense of their world, construct their identities, and define their beliefs and values . Culture is a large part of the cultural turn because American citizens began constructing identities for themselves in a new world. Poststructuralists overlooked cultural studies until Fredric Jameson brought the cultural turn to term.