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Culture and Consumption II
Grant David McCracken
Broschiertes Buch

Culture and Consumption II

Markets, Meaning, and Brand Management

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A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more.