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Produktdetails
- Verlag: Wiley
- Seitenzahl: 256
- Erscheinungstermin: 15. Dezember 2020
- Englisch
- Abmessung: 249mm x 203mm x 15mm
- Gewicht: 476g
- ISBN-13: 9781119677185
- ISBN-10: 1119677181
- Artikelnr.: 59911559
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
- Herstellerkennzeichnung
- Libri GmbH
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- 36244 Bad Hersfeld
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Lawrence T. White is Professor Emeritus of Psychology at Beloit College in Wisconsin, USA. He has taught a course in cross-cultural psychology for the past 30 years and directed study abroad programs in Australia, Estonia, and Morocco. Professor White has authored or coauthored more than 40 scholarly articles, essays, and book chapters. His research and teaching activities have been generously supported by the J. William Fulbright Foreign Scholarship Board, the National Institute of Mental Health, the National Research Council, the Exxon Education Foundation, the European Social Fund, and the Archimedes Foundation in Estonia.
Why I Wrote This Book xiii
About the Author xvii
Chapter 1 Conceptual Tools 1
Introduction 1
Briefing 1. Unpacking Culture 3
Arriving at a consensus definition of "culture" is less important than
identifying the active ingredients in culture that shape and direct our
thoughts and actions. 3
Briefing 2. Differences Between and Differences Within 7
The differences between cultural groups are almost always smaller than the
differences within cultural groups. Why is that important? 7
Briefing 3. Is the World Becoming More Individualistic? 11
Americans are, on average, becoming more individualistic. But what about
people in other countries? Are historically collectivistic countries such
as China becoming more individualistic? 11
Briefing 4. Like Pants, Some Countries Are Tighter Than Others 16
Would you like to live in a place where people can sing and kiss and even
curse in public? If so, consider Estonia and Brazil, but cross Pakistan and
Singapore off your list. 16
Briefing 5. What Can a Cow, Chicken, and Grass Tell Us About How We Think?
21
Researchers use verbal triads and other tasks to assess the degree to which
a person is an analytic thinker or a holistic thinker. 21
Chapter 2 Methodological Considerations 25
Briefing 6. Making Psychology Less "WEIRD" 27
Our knowledge of human psychology is based largely on studies of people who
live in Western, educated, industrialized, rich, and democratic societies.
That's a problem, but cross-cultural researchers have a solution. 27
Briefing 7. Why Behavioral Scientists Conduct Cross-Cultural Studies 33
When the generalizability of a theory is in question, or two variables are
inextricably linked at home, it's time to go abroad. 33
Briefing 8. Geographical Psychology and the Seductive Allure of
Psychological Atlases 38
Researchers who investigate spatial patterns of psychological phenomena
sometimes present their findings in a psychological atlas, a kind of map
that can conceal as much as it reveals. 38
Briefing 9. Does Speaking a Second Language Make You Smarter? 44
Studies have found that people who speak more than one language appear to
possess superior cognitive ability, but at least one psychologist thinks
the "bilingual advantage" is a suspect phenomenon. The alleged culprit?
Publication bias. 44
Chapter 3 Intercultural Communication 48
Introduction 48
Briefing 10. Communication Styles in Estonia and the United States 50
Estonians describe themselves as reserved, modest, and quiet. What happens
when an outgoing American lives and works with reserved Estonians? 50
Briefing 11. Study Abroad and Intercultural Competence 55
Does an international educational experience improve one's ability to
interact effectively with people who are culturally different? It's a
straightforward question that's more difficult to test than you might
think. 55
Briefing 12. Reading People's Faces and Between the Lines 60
Might the First Gulf War have never happened if negotiators for the United
States and Iraq had better understood each other's cultural norms? And why
are some cultural groups less expressive emotionally than others? 60
Briefing 13. How to Respond to a Cultural Incident 66
Has a cross-cultural encounter ever left you feeling confused, irritated,
and embarrassed? A few simple steps can help you successfully navigate "the
unfamiliar" when interacting with someone who is culturally different. 66
Chapter 4 Perceptual Processes 71
Introduction 71
Briefing 14. How Carpentered Is Your World? 73
Compared to city dwellers who see hundreds of right angles every day,
people who grow up in "uncarpentered" societies are less susceptible to a
famous perceptual illusion. 73
Briefing 15. Do You See a Smiling Face? (^_^) 78
Researchers have known for years that happy and sad facial expressions are
easily recognized by people around the world. Is the same true for happy
and sad emoticons? 78
Briefing 16. I'm New Here. Did I Arrive Too Early? 83
People in different parts of the world have different understandings of
what it means to be early and late. How we partition the minutes in an hour
may explain cultural differences in punctuality. 83
Briefing 17. Eyewitnessing and "They All Look Alike to Me" 88
Maybe you've heard someone say, "How should I know if I've seen the guy
before? They all look alike to me." We may be inclined to think the
clueless person is a racial bigot, yet multiple studies suggest a different
conclusion. 88
Chapter 5 Cognitive Processes 92
Introduction 92
Briefing 18. I Forgot Your Phone Number Because It Has So Many Syllables 94
How easily can people memorize a string of numbers or a series of color
names? The answer depends, in part, on the language they speak. 94
Briefing 19. Can a Westerner Think Like an East Asian? 98
Most Westerners are analytic thinkers, and most East Asians are holistic
thinkers. Is it possible for someone to adopt the cognitive style used by
people who live halfway around the world? 98
Briefing 20. Is "Before" to the Left or Right of "After"? 102
Our inclinations about where to locate time-related events in space are
shaped by cultural values and language. 102
Briefing 21. Experiencing the World Inside-Out or Outside-In 107
Cultural variations in perspective-taking reveal fundamental differences in
personal motives and conceptions of self. 107
Briefing 22. Do People Everywhere Experience Cognitive Dissonance in the
Same Way? 112
Acting in a way that contradicts a cherished belief produces a state of
mental tension and discomfort. Does one's cultural background play a role
in this process? 112
Chapter 6 Human Development and Individual Differences 117
Introduction 117
Briefing 23. Are the Twos Terrible Everywhere? 119
Maybe parenting a toddler doesn't have to be such an ordeal - and
autocratic parenting might not be as bad as it sounds. 119
Briefing 24. Are Young People Growing Up More Slowly? 124
Recent studies have established links between cultural individualism, the
delayed development of a mature personality, and the postponement of
adulthood. 124
Briefing 25. Solving the Puzzle of National Differences in Self-Esteem 129
Studies consistently find that people in some countries report higher
levels of self-esteem than people in other countries. Less well understood
are the reasons for these differences. 129
Briefing 26. Are Muslim Arabs Especially Fatalistic? 134
Commentators claim that Arabs and Muslims believe that what happens in life
is predetermined, in the hands of God, and beyond their control. Are the
commentators' claims valid? 134
Chapter 7 Health and Well-Being 138
Introduction 138
Briefing 27. Emotions, Culture, and Heart Disease 140
Being angry at other people predicts poor health outcomes in the United
States but good health outcomes in Japan. How can that be? 140
Briefing 28. Do American Parents Overreport Symptoms of ADHD? 144
A recent study found that parents in Australia and the United States were
more likely than parents in Norway and Sweden to report symptoms of
attention-deficit/hyperactivity disorder in their young children. Now
researchers want to know why. 144
Briefing 29. Witchdoctors and Psychiatrists 148
The psychotherapeutic techniques used by Western mental health
professionals and native healers look very different on the surface. At
their root, though, they draw upon the same fundamental principles. 148
Briefing 30. How Much Is Enough? 153
In an ideal world, we would all choose to be maximally happy, healthy, and
free. Right? Not according to a recent study of people's preferences in 27
nations. 153
Chapter 8 Social Behavior 157
Introduction 157
Briefing 31. The World at 7:00 P.M. 159
Behavioral scientists know how to measure and describe the characteristics
of individuals, but can they measure and describe the characteristics of
situations? In 2016, thousands of volunteers in 20 nations used a new tool
to describe what they did the night before. 159
Briefing 32. Do Americans Conform More Than People in Other Countries? 164
Researchers have replicated Solomon Asch's classic study in 17 countries
and discovered large cultural differences in levels of conformity. 164
Briefing 33. Southern Comfort 169
Why are Southerners in the United States so polite? In cultures of honor,
people protect their reputation by avenging insults and slurs, so it pays
to be courteous to others. 169
Briefing 34. Cities Where Tourists Are More Likely to Receive Help 173
If misfortune comes your way while traveling abroad, will you be most
likely to receive help from a passerby in Amsterdam, Kuala Lumpur, or Rio
de Janeiro? 173
Briefing 35. Are Americans as Obedient as People in Other Countries? 178
The results of a notorious psychological experiment suggest that most
Americans will obey an authority figure who tells them to shock another
person. Are people in other countries equally obedient? 178
Chapter 9 Moral Reasoning 183
Introduction 183
Briefing 36. That's Not Fair! 185
Where do standards of fairness come from? Are they a human universal, part
of some evolutionary adaptation that supports cooperation? Or are they
cultural norms, imprinted upon young impressionable minds? 185
Briefing 37. Japan Is a Loser's Paradise 190
Picture yourself in a large city. You lose your wallet, cell phone, or
something else of value. Statistics show you have a much better chance of
recovering the item in Tokyo than in New York City. The question is why.
190
Briefing 38. Why People Everywhere Cheat (But Only a Little) 194
Are you 100% honest all the time? Probably not, but don't worry. You're in
good company. Researchers have documented low levels of cheating in 18
countries on four continents. 194
Briefing 39. Do We Feel Less When Thinking in a Foreign Language? 199
When people think in a foreign language, they're more likely to make
rational gambling decisions and utilitarian moral judgments, but the
reasons why were unclear until now. 199
Chapter 10 Living in a Multicultural World 203
Introduction 203
Briefing 40. What Happens When a Foreigner Adopts an Anglo Name? 205
When Chinese students come to the United States, they sometimes use an
Anglicized name. Will they, as a result, experience less discrimination? Or
might they lose part of their cultural identity? 205
Briefing 41. The Importing and Exporting of Mental Disorders 209
The evidence is clear: A psychiatric illness can spread, like a virus, from
one part of the world to another. What is less clear is how it happens and
how often it happens. 209
Briefing 42. Why Are So Many Spelling Bee Champions Indian Americans? 214
Indian American youngsters have dominated the Scripps National Spelling Bee
since 1999. Do cultural beliefs about the changeability of intelligence
lead to success in academic competitions? 214
Briefing 43. How to Win an Argument with Your Political Opponent 218
In the culture wars, it's difficult to change people's minds - but maybe
not impossible. Researchers have identified an effective strategy: Reframe
your arguments in the moral language of your adversary. 218
Glossary G-1
Index I-1
About the Author xvii
Chapter 1 Conceptual Tools 1
Introduction 1
Briefing 1. Unpacking Culture 3
Arriving at a consensus definition of "culture" is less important than
identifying the active ingredients in culture that shape and direct our
thoughts and actions. 3
Briefing 2. Differences Between and Differences Within 7
The differences between cultural groups are almost always smaller than the
differences within cultural groups. Why is that important? 7
Briefing 3. Is the World Becoming More Individualistic? 11
Americans are, on average, becoming more individualistic. But what about
people in other countries? Are historically collectivistic countries such
as China becoming more individualistic? 11
Briefing 4. Like Pants, Some Countries Are Tighter Than Others 16
Would you like to live in a place where people can sing and kiss and even
curse in public? If so, consider Estonia and Brazil, but cross Pakistan and
Singapore off your list. 16
Briefing 5. What Can a Cow, Chicken, and Grass Tell Us About How We Think?
21
Researchers use verbal triads and other tasks to assess the degree to which
a person is an analytic thinker or a holistic thinker. 21
Chapter 2 Methodological Considerations 25
Briefing 6. Making Psychology Less "WEIRD" 27
Our knowledge of human psychology is based largely on studies of people who
live in Western, educated, industrialized, rich, and democratic societies.
That's a problem, but cross-cultural researchers have a solution. 27
Briefing 7. Why Behavioral Scientists Conduct Cross-Cultural Studies 33
When the generalizability of a theory is in question, or two variables are
inextricably linked at home, it's time to go abroad. 33
Briefing 8. Geographical Psychology and the Seductive Allure of
Psychological Atlases 38
Researchers who investigate spatial patterns of psychological phenomena
sometimes present their findings in a psychological atlas, a kind of map
that can conceal as much as it reveals. 38
Briefing 9. Does Speaking a Second Language Make You Smarter? 44
Studies have found that people who speak more than one language appear to
possess superior cognitive ability, but at least one psychologist thinks
the "bilingual advantage" is a suspect phenomenon. The alleged culprit?
Publication bias. 44
Chapter 3 Intercultural Communication 48
Introduction 48
Briefing 10. Communication Styles in Estonia and the United States 50
Estonians describe themselves as reserved, modest, and quiet. What happens
when an outgoing American lives and works with reserved Estonians? 50
Briefing 11. Study Abroad and Intercultural Competence 55
Does an international educational experience improve one's ability to
interact effectively with people who are culturally different? It's a
straightforward question that's more difficult to test than you might
think. 55
Briefing 12. Reading People's Faces and Between the Lines 60
Might the First Gulf War have never happened if negotiators for the United
States and Iraq had better understood each other's cultural norms? And why
are some cultural groups less expressive emotionally than others? 60
Briefing 13. How to Respond to a Cultural Incident 66
Has a cross-cultural encounter ever left you feeling confused, irritated,
and embarrassed? A few simple steps can help you successfully navigate "the
unfamiliar" when interacting with someone who is culturally different. 66
Chapter 4 Perceptual Processes 71
Introduction 71
Briefing 14. How Carpentered Is Your World? 73
Compared to city dwellers who see hundreds of right angles every day,
people who grow up in "uncarpentered" societies are less susceptible to a
famous perceptual illusion. 73
Briefing 15. Do You See a Smiling Face? (^_^) 78
Researchers have known for years that happy and sad facial expressions are
easily recognized by people around the world. Is the same true for happy
and sad emoticons? 78
Briefing 16. I'm New Here. Did I Arrive Too Early? 83
People in different parts of the world have different understandings of
what it means to be early and late. How we partition the minutes in an hour
may explain cultural differences in punctuality. 83
Briefing 17. Eyewitnessing and "They All Look Alike to Me" 88
Maybe you've heard someone say, "How should I know if I've seen the guy
before? They all look alike to me." We may be inclined to think the
clueless person is a racial bigot, yet multiple studies suggest a different
conclusion. 88
Chapter 5 Cognitive Processes 92
Introduction 92
Briefing 18. I Forgot Your Phone Number Because It Has So Many Syllables 94
How easily can people memorize a string of numbers or a series of color
names? The answer depends, in part, on the language they speak. 94
Briefing 19. Can a Westerner Think Like an East Asian? 98
Most Westerners are analytic thinkers, and most East Asians are holistic
thinkers. Is it possible for someone to adopt the cognitive style used by
people who live halfway around the world? 98
Briefing 20. Is "Before" to the Left or Right of "After"? 102
Our inclinations about where to locate time-related events in space are
shaped by cultural values and language. 102
Briefing 21. Experiencing the World Inside-Out or Outside-In 107
Cultural variations in perspective-taking reveal fundamental differences in
personal motives and conceptions of self. 107
Briefing 22. Do People Everywhere Experience Cognitive Dissonance in the
Same Way? 112
Acting in a way that contradicts a cherished belief produces a state of
mental tension and discomfort. Does one's cultural background play a role
in this process? 112
Chapter 6 Human Development and Individual Differences 117
Introduction 117
Briefing 23. Are the Twos Terrible Everywhere? 119
Maybe parenting a toddler doesn't have to be such an ordeal - and
autocratic parenting might not be as bad as it sounds. 119
Briefing 24. Are Young People Growing Up More Slowly? 124
Recent studies have established links between cultural individualism, the
delayed development of a mature personality, and the postponement of
adulthood. 124
Briefing 25. Solving the Puzzle of National Differences in Self-Esteem 129
Studies consistently find that people in some countries report higher
levels of self-esteem than people in other countries. Less well understood
are the reasons for these differences. 129
Briefing 26. Are Muslim Arabs Especially Fatalistic? 134
Commentators claim that Arabs and Muslims believe that what happens in life
is predetermined, in the hands of God, and beyond their control. Are the
commentators' claims valid? 134
Chapter 7 Health and Well-Being 138
Introduction 138
Briefing 27. Emotions, Culture, and Heart Disease 140
Being angry at other people predicts poor health outcomes in the United
States but good health outcomes in Japan. How can that be? 140
Briefing 28. Do American Parents Overreport Symptoms of ADHD? 144
A recent study found that parents in Australia and the United States were
more likely than parents in Norway and Sweden to report symptoms of
attention-deficit/hyperactivity disorder in their young children. Now
researchers want to know why. 144
Briefing 29. Witchdoctors and Psychiatrists 148
The psychotherapeutic techniques used by Western mental health
professionals and native healers look very different on the surface. At
their root, though, they draw upon the same fundamental principles. 148
Briefing 30. How Much Is Enough? 153
In an ideal world, we would all choose to be maximally happy, healthy, and
free. Right? Not according to a recent study of people's preferences in 27
nations. 153
Chapter 8 Social Behavior 157
Introduction 157
Briefing 31. The World at 7:00 P.M. 159
Behavioral scientists know how to measure and describe the characteristics
of individuals, but can they measure and describe the characteristics of
situations? In 2016, thousands of volunteers in 20 nations used a new tool
to describe what they did the night before. 159
Briefing 32. Do Americans Conform More Than People in Other Countries? 164
Researchers have replicated Solomon Asch's classic study in 17 countries
and discovered large cultural differences in levels of conformity. 164
Briefing 33. Southern Comfort 169
Why are Southerners in the United States so polite? In cultures of honor,
people protect their reputation by avenging insults and slurs, so it pays
to be courteous to others. 169
Briefing 34. Cities Where Tourists Are More Likely to Receive Help 173
If misfortune comes your way while traveling abroad, will you be most
likely to receive help from a passerby in Amsterdam, Kuala Lumpur, or Rio
de Janeiro? 173
Briefing 35. Are Americans as Obedient as People in Other Countries? 178
The results of a notorious psychological experiment suggest that most
Americans will obey an authority figure who tells them to shock another
person. Are people in other countries equally obedient? 178
Chapter 9 Moral Reasoning 183
Introduction 183
Briefing 36. That's Not Fair! 185
Where do standards of fairness come from? Are they a human universal, part
of some evolutionary adaptation that supports cooperation? Or are they
cultural norms, imprinted upon young impressionable minds? 185
Briefing 37. Japan Is a Loser's Paradise 190
Picture yourself in a large city. You lose your wallet, cell phone, or
something else of value. Statistics show you have a much better chance of
recovering the item in Tokyo than in New York City. The question is why.
190
Briefing 38. Why People Everywhere Cheat (But Only a Little) 194
Are you 100% honest all the time? Probably not, but don't worry. You're in
good company. Researchers have documented low levels of cheating in 18
countries on four continents. 194
Briefing 39. Do We Feel Less When Thinking in a Foreign Language? 199
When people think in a foreign language, they're more likely to make
rational gambling decisions and utilitarian moral judgments, but the
reasons why were unclear until now. 199
Chapter 10 Living in a Multicultural World 203
Introduction 203
Briefing 40. What Happens When a Foreigner Adopts an Anglo Name? 205
When Chinese students come to the United States, they sometimes use an
Anglicized name. Will they, as a result, experience less discrimination? Or
might they lose part of their cultural identity? 205
Briefing 41. The Importing and Exporting of Mental Disorders 209
The evidence is clear: A psychiatric illness can spread, like a virus, from
one part of the world to another. What is less clear is how it happens and
how often it happens. 209
Briefing 42. Why Are So Many Spelling Bee Champions Indian Americans? 214
Indian American youngsters have dominated the Scripps National Spelling Bee
since 1999. Do cultural beliefs about the changeability of intelligence
lead to success in academic competitions? 214
Briefing 43. How to Win an Argument with Your Political Opponent 218
In the culture wars, it's difficult to change people's minds - but maybe
not impossible. Researchers have identified an effective strategy: Reframe
your arguments in the moral language of your adversary. 218
Glossary G-1
Index I-1
Why I Wrote This Book xiii
About the Author xvii
Chapter 1 Conceptual Tools 1
Introduction 1
Briefing 1. Unpacking Culture 3
Arriving at a consensus definition of "culture" is less important than
identifying the active ingredients in culture that shape and direct our
thoughts and actions. 3
Briefing 2. Differences Between and Differences Within 7
The differences between cultural groups are almost always smaller than the
differences within cultural groups. Why is that important? 7
Briefing 3. Is the World Becoming More Individualistic? 11
Americans are, on average, becoming more individualistic. But what about
people in other countries? Are historically collectivistic countries such
as China becoming more individualistic? 11
Briefing 4. Like Pants, Some Countries Are Tighter Than Others 16
Would you like to live in a place where people can sing and kiss and even
curse in public? If so, consider Estonia and Brazil, but cross Pakistan and
Singapore off your list. 16
Briefing 5. What Can a Cow, Chicken, and Grass Tell Us About How We Think?
21
Researchers use verbal triads and other tasks to assess the degree to which
a person is an analytic thinker or a holistic thinker. 21
Chapter 2 Methodological Considerations 25
Briefing 6. Making Psychology Less "WEIRD" 27
Our knowledge of human psychology is based largely on studies of people who
live in Western, educated, industrialized, rich, and democratic societies.
That's a problem, but cross-cultural researchers have a solution. 27
Briefing 7. Why Behavioral Scientists Conduct Cross-Cultural Studies 33
When the generalizability of a theory is in question, or two variables are
inextricably linked at home, it's time to go abroad. 33
Briefing 8. Geographical Psychology and the Seductive Allure of
Psychological Atlases 38
Researchers who investigate spatial patterns of psychological phenomena
sometimes present their findings in a psychological atlas, a kind of map
that can conceal as much as it reveals. 38
Briefing 9. Does Speaking a Second Language Make You Smarter? 44
Studies have found that people who speak more than one language appear to
possess superior cognitive ability, but at least one psychologist thinks
the "bilingual advantage" is a suspect phenomenon. The alleged culprit?
Publication bias. 44
Chapter 3 Intercultural Communication 48
Introduction 48
Briefing 10. Communication Styles in Estonia and the United States 50
Estonians describe themselves as reserved, modest, and quiet. What happens
when an outgoing American lives and works with reserved Estonians? 50
Briefing 11. Study Abroad and Intercultural Competence 55
Does an international educational experience improve one's ability to
interact effectively with people who are culturally different? It's a
straightforward question that's more difficult to test than you might
think. 55
Briefing 12. Reading People's Faces and Between the Lines 60
Might the First Gulf War have never happened if negotiators for the United
States and Iraq had better understood each other's cultural norms? And why
are some cultural groups less expressive emotionally than others? 60
Briefing 13. How to Respond to a Cultural Incident 66
Has a cross-cultural encounter ever left you feeling confused, irritated,
and embarrassed? A few simple steps can help you successfully navigate "the
unfamiliar" when interacting with someone who is culturally different. 66
Chapter 4 Perceptual Processes 71
Introduction 71
Briefing 14. How Carpentered Is Your World? 73
Compared to city dwellers who see hundreds of right angles every day,
people who grow up in "uncarpentered" societies are less susceptible to a
famous perceptual illusion. 73
Briefing 15. Do You See a Smiling Face? (^_^) 78
Researchers have known for years that happy and sad facial expressions are
easily recognized by people around the world. Is the same true for happy
and sad emoticons? 78
Briefing 16. I'm New Here. Did I Arrive Too Early? 83
People in different parts of the world have different understandings of
what it means to be early and late. How we partition the minutes in an hour
may explain cultural differences in punctuality. 83
Briefing 17. Eyewitnessing and "They All Look Alike to Me" 88
Maybe you've heard someone say, "How should I know if I've seen the guy
before? They all look alike to me." We may be inclined to think the
clueless person is a racial bigot, yet multiple studies suggest a different
conclusion. 88
Chapter 5 Cognitive Processes 92
Introduction 92
Briefing 18. I Forgot Your Phone Number Because It Has So Many Syllables 94
How easily can people memorize a string of numbers or a series of color
names? The answer depends, in part, on the language they speak. 94
Briefing 19. Can a Westerner Think Like an East Asian? 98
Most Westerners are analytic thinkers, and most East Asians are holistic
thinkers. Is it possible for someone to adopt the cognitive style used by
people who live halfway around the world? 98
Briefing 20. Is "Before" to the Left or Right of "After"? 102
Our inclinations about where to locate time-related events in space are
shaped by cultural values and language. 102
Briefing 21. Experiencing the World Inside-Out or Outside-In 107
Cultural variations in perspective-taking reveal fundamental differences in
personal motives and conceptions of self. 107
Briefing 22. Do People Everywhere Experience Cognitive Dissonance in the
Same Way? 112
Acting in a way that contradicts a cherished belief produces a state of
mental tension and discomfort. Does one's cultural background play a role
in this process? 112
Chapter 6 Human Development and Individual Differences 117
Introduction 117
Briefing 23. Are the Twos Terrible Everywhere? 119
Maybe parenting a toddler doesn't have to be such an ordeal - and
autocratic parenting might not be as bad as it sounds. 119
Briefing 24. Are Young People Growing Up More Slowly? 124
Recent studies have established links between cultural individualism, the
delayed development of a mature personality, and the postponement of
adulthood. 124
Briefing 25. Solving the Puzzle of National Differences in Self-Esteem 129
Studies consistently find that people in some countries report higher
levels of self-esteem than people in other countries. Less well understood
are the reasons for these differences. 129
Briefing 26. Are Muslim Arabs Especially Fatalistic? 134
Commentators claim that Arabs and Muslims believe that what happens in life
is predetermined, in the hands of God, and beyond their control. Are the
commentators' claims valid? 134
Chapter 7 Health and Well-Being 138
Introduction 138
Briefing 27. Emotions, Culture, and Heart Disease 140
Being angry at other people predicts poor health outcomes in the United
States but good health outcomes in Japan. How can that be? 140
Briefing 28. Do American Parents Overreport Symptoms of ADHD? 144
A recent study found that parents in Australia and the United States were
more likely than parents in Norway and Sweden to report symptoms of
attention-deficit/hyperactivity disorder in their young children. Now
researchers want to know why. 144
Briefing 29. Witchdoctors and Psychiatrists 148
The psychotherapeutic techniques used by Western mental health
professionals and native healers look very different on the surface. At
their root, though, they draw upon the same fundamental principles. 148
Briefing 30. How Much Is Enough? 153
In an ideal world, we would all choose to be maximally happy, healthy, and
free. Right? Not according to a recent study of people's preferences in 27
nations. 153
Chapter 8 Social Behavior 157
Introduction 157
Briefing 31. The World at 7:00 P.M. 159
Behavioral scientists know how to measure and describe the characteristics
of individuals, but can they measure and describe the characteristics of
situations? In 2016, thousands of volunteers in 20 nations used a new tool
to describe what they did the night before. 159
Briefing 32. Do Americans Conform More Than People in Other Countries? 164
Researchers have replicated Solomon Asch's classic study in 17 countries
and discovered large cultural differences in levels of conformity. 164
Briefing 33. Southern Comfort 169
Why are Southerners in the United States so polite? In cultures of honor,
people protect their reputation by avenging insults and slurs, so it pays
to be courteous to others. 169
Briefing 34. Cities Where Tourists Are More Likely to Receive Help 173
If misfortune comes your way while traveling abroad, will you be most
likely to receive help from a passerby in Amsterdam, Kuala Lumpur, or Rio
de Janeiro? 173
Briefing 35. Are Americans as Obedient as People in Other Countries? 178
The results of a notorious psychological experiment suggest that most
Americans will obey an authority figure who tells them to shock another
person. Are people in other countries equally obedient? 178
Chapter 9 Moral Reasoning 183
Introduction 183
Briefing 36. That's Not Fair! 185
Where do standards of fairness come from? Are they a human universal, part
of some evolutionary adaptation that supports cooperation? Or are they
cultural norms, imprinted upon young impressionable minds? 185
Briefing 37. Japan Is a Loser's Paradise 190
Picture yourself in a large city. You lose your wallet, cell phone, or
something else of value. Statistics show you have a much better chance of
recovering the item in Tokyo than in New York City. The question is why.
190
Briefing 38. Why People Everywhere Cheat (But Only a Little) 194
Are you 100% honest all the time? Probably not, but don't worry. You're in
good company. Researchers have documented low levels of cheating in 18
countries on four continents. 194
Briefing 39. Do We Feel Less When Thinking in a Foreign Language? 199
When people think in a foreign language, they're more likely to make
rational gambling decisions and utilitarian moral judgments, but the
reasons why were unclear until now. 199
Chapter 10 Living in a Multicultural World 203
Introduction 203
Briefing 40. What Happens When a Foreigner Adopts an Anglo Name? 205
When Chinese students come to the United States, they sometimes use an
Anglicized name. Will they, as a result, experience less discrimination? Or
might they lose part of their cultural identity? 205
Briefing 41. The Importing and Exporting of Mental Disorders 209
The evidence is clear: A psychiatric illness can spread, like a virus, from
one part of the world to another. What is less clear is how it happens and
how often it happens. 209
Briefing 42. Why Are So Many Spelling Bee Champions Indian Americans? 214
Indian American youngsters have dominated the Scripps National Spelling Bee
since 1999. Do cultural beliefs about the changeability of intelligence
lead to success in academic competitions? 214
Briefing 43. How to Win an Argument with Your Political Opponent 218
In the culture wars, it's difficult to change people's minds - but maybe
not impossible. Researchers have identified an effective strategy: Reframe
your arguments in the moral language of your adversary. 218
Glossary G-1
Index I-1
About the Author xvii
Chapter 1 Conceptual Tools 1
Introduction 1
Briefing 1. Unpacking Culture 3
Arriving at a consensus definition of "culture" is less important than
identifying the active ingredients in culture that shape and direct our
thoughts and actions. 3
Briefing 2. Differences Between and Differences Within 7
The differences between cultural groups are almost always smaller than the
differences within cultural groups. Why is that important? 7
Briefing 3. Is the World Becoming More Individualistic? 11
Americans are, on average, becoming more individualistic. But what about
people in other countries? Are historically collectivistic countries such
as China becoming more individualistic? 11
Briefing 4. Like Pants, Some Countries Are Tighter Than Others 16
Would you like to live in a place where people can sing and kiss and even
curse in public? If so, consider Estonia and Brazil, but cross Pakistan and
Singapore off your list. 16
Briefing 5. What Can a Cow, Chicken, and Grass Tell Us About How We Think?
21
Researchers use verbal triads and other tasks to assess the degree to which
a person is an analytic thinker or a holistic thinker. 21
Chapter 2 Methodological Considerations 25
Briefing 6. Making Psychology Less "WEIRD" 27
Our knowledge of human psychology is based largely on studies of people who
live in Western, educated, industrialized, rich, and democratic societies.
That's a problem, but cross-cultural researchers have a solution. 27
Briefing 7. Why Behavioral Scientists Conduct Cross-Cultural Studies 33
When the generalizability of a theory is in question, or two variables are
inextricably linked at home, it's time to go abroad. 33
Briefing 8. Geographical Psychology and the Seductive Allure of
Psychological Atlases 38
Researchers who investigate spatial patterns of psychological phenomena
sometimes present their findings in a psychological atlas, a kind of map
that can conceal as much as it reveals. 38
Briefing 9. Does Speaking a Second Language Make You Smarter? 44
Studies have found that people who speak more than one language appear to
possess superior cognitive ability, but at least one psychologist thinks
the "bilingual advantage" is a suspect phenomenon. The alleged culprit?
Publication bias. 44
Chapter 3 Intercultural Communication 48
Introduction 48
Briefing 10. Communication Styles in Estonia and the United States 50
Estonians describe themselves as reserved, modest, and quiet. What happens
when an outgoing American lives and works with reserved Estonians? 50
Briefing 11. Study Abroad and Intercultural Competence 55
Does an international educational experience improve one's ability to
interact effectively with people who are culturally different? It's a
straightforward question that's more difficult to test than you might
think. 55
Briefing 12. Reading People's Faces and Between the Lines 60
Might the First Gulf War have never happened if negotiators for the United
States and Iraq had better understood each other's cultural norms? And why
are some cultural groups less expressive emotionally than others? 60
Briefing 13. How to Respond to a Cultural Incident 66
Has a cross-cultural encounter ever left you feeling confused, irritated,
and embarrassed? A few simple steps can help you successfully navigate "the
unfamiliar" when interacting with someone who is culturally different. 66
Chapter 4 Perceptual Processes 71
Introduction 71
Briefing 14. How Carpentered Is Your World? 73
Compared to city dwellers who see hundreds of right angles every day,
people who grow up in "uncarpentered" societies are less susceptible to a
famous perceptual illusion. 73
Briefing 15. Do You See a Smiling Face? (^_^) 78
Researchers have known for years that happy and sad facial expressions are
easily recognized by people around the world. Is the same true for happy
and sad emoticons? 78
Briefing 16. I'm New Here. Did I Arrive Too Early? 83
People in different parts of the world have different understandings of
what it means to be early and late. How we partition the minutes in an hour
may explain cultural differences in punctuality. 83
Briefing 17. Eyewitnessing and "They All Look Alike to Me" 88
Maybe you've heard someone say, "How should I know if I've seen the guy
before? They all look alike to me." We may be inclined to think the
clueless person is a racial bigot, yet multiple studies suggest a different
conclusion. 88
Chapter 5 Cognitive Processes 92
Introduction 92
Briefing 18. I Forgot Your Phone Number Because It Has So Many Syllables 94
How easily can people memorize a string of numbers or a series of color
names? The answer depends, in part, on the language they speak. 94
Briefing 19. Can a Westerner Think Like an East Asian? 98
Most Westerners are analytic thinkers, and most East Asians are holistic
thinkers. Is it possible for someone to adopt the cognitive style used by
people who live halfway around the world? 98
Briefing 20. Is "Before" to the Left or Right of "After"? 102
Our inclinations about where to locate time-related events in space are
shaped by cultural values and language. 102
Briefing 21. Experiencing the World Inside-Out or Outside-In 107
Cultural variations in perspective-taking reveal fundamental differences in
personal motives and conceptions of self. 107
Briefing 22. Do People Everywhere Experience Cognitive Dissonance in the
Same Way? 112
Acting in a way that contradicts a cherished belief produces a state of
mental tension and discomfort. Does one's cultural background play a role
in this process? 112
Chapter 6 Human Development and Individual Differences 117
Introduction 117
Briefing 23. Are the Twos Terrible Everywhere? 119
Maybe parenting a toddler doesn't have to be such an ordeal - and
autocratic parenting might not be as bad as it sounds. 119
Briefing 24. Are Young People Growing Up More Slowly? 124
Recent studies have established links between cultural individualism, the
delayed development of a mature personality, and the postponement of
adulthood. 124
Briefing 25. Solving the Puzzle of National Differences in Self-Esteem 129
Studies consistently find that people in some countries report higher
levels of self-esteem than people in other countries. Less well understood
are the reasons for these differences. 129
Briefing 26. Are Muslim Arabs Especially Fatalistic? 134
Commentators claim that Arabs and Muslims believe that what happens in life
is predetermined, in the hands of God, and beyond their control. Are the
commentators' claims valid? 134
Chapter 7 Health and Well-Being 138
Introduction 138
Briefing 27. Emotions, Culture, and Heart Disease 140
Being angry at other people predicts poor health outcomes in the United
States but good health outcomes in Japan. How can that be? 140
Briefing 28. Do American Parents Overreport Symptoms of ADHD? 144
A recent study found that parents in Australia and the United States were
more likely than parents in Norway and Sweden to report symptoms of
attention-deficit/hyperactivity disorder in their young children. Now
researchers want to know why. 144
Briefing 29. Witchdoctors and Psychiatrists 148
The psychotherapeutic techniques used by Western mental health
professionals and native healers look very different on the surface. At
their root, though, they draw upon the same fundamental principles. 148
Briefing 30. How Much Is Enough? 153
In an ideal world, we would all choose to be maximally happy, healthy, and
free. Right? Not according to a recent study of people's preferences in 27
nations. 153
Chapter 8 Social Behavior 157
Introduction 157
Briefing 31. The World at 7:00 P.M. 159
Behavioral scientists know how to measure and describe the characteristics
of individuals, but can they measure and describe the characteristics of
situations? In 2016, thousands of volunteers in 20 nations used a new tool
to describe what they did the night before. 159
Briefing 32. Do Americans Conform More Than People in Other Countries? 164
Researchers have replicated Solomon Asch's classic study in 17 countries
and discovered large cultural differences in levels of conformity. 164
Briefing 33. Southern Comfort 169
Why are Southerners in the United States so polite? In cultures of honor,
people protect their reputation by avenging insults and slurs, so it pays
to be courteous to others. 169
Briefing 34. Cities Where Tourists Are More Likely to Receive Help 173
If misfortune comes your way while traveling abroad, will you be most
likely to receive help from a passerby in Amsterdam, Kuala Lumpur, or Rio
de Janeiro? 173
Briefing 35. Are Americans as Obedient as People in Other Countries? 178
The results of a notorious psychological experiment suggest that most
Americans will obey an authority figure who tells them to shock another
person. Are people in other countries equally obedient? 178
Chapter 9 Moral Reasoning 183
Introduction 183
Briefing 36. That's Not Fair! 185
Where do standards of fairness come from? Are they a human universal, part
of some evolutionary adaptation that supports cooperation? Or are they
cultural norms, imprinted upon young impressionable minds? 185
Briefing 37. Japan Is a Loser's Paradise 190
Picture yourself in a large city. You lose your wallet, cell phone, or
something else of value. Statistics show you have a much better chance of
recovering the item in Tokyo than in New York City. The question is why.
190
Briefing 38. Why People Everywhere Cheat (But Only a Little) 194
Are you 100% honest all the time? Probably not, but don't worry. You're in
good company. Researchers have documented low levels of cheating in 18
countries on four continents. 194
Briefing 39. Do We Feel Less When Thinking in a Foreign Language? 199
When people think in a foreign language, they're more likely to make
rational gambling decisions and utilitarian moral judgments, but the
reasons why were unclear until now. 199
Chapter 10 Living in a Multicultural World 203
Introduction 203
Briefing 40. What Happens When a Foreigner Adopts an Anglo Name? 205
When Chinese students come to the United States, they sometimes use an
Anglicized name. Will they, as a result, experience less discrimination? Or
might they lose part of their cultural identity? 205
Briefing 41. The Importing and Exporting of Mental Disorders 209
The evidence is clear: A psychiatric illness can spread, like a virus, from
one part of the world to another. What is less clear is how it happens and
how often it happens. 209
Briefing 42. Why Are So Many Spelling Bee Champions Indian Americans? 214
Indian American youngsters have dominated the Scripps National Spelling Bee
since 1999. Do cultural beliefs about the changeability of intelligence
lead to success in academic competitions? 214
Briefing 43. How to Win an Argument with Your Political Opponent 218
In the culture wars, it's difficult to change people's minds - but maybe
not impossible. Researchers have identified an effective strategy: Reframe
your arguments in the moral language of your adversary. 218
Glossary G-1
Index I-1