Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book…mehr
Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.
Hatice Ayd¿n has received an MS degree in marketing from Atatürk University, Erzurum, Turkey, a PhD degree in marketing from Atatürk University, Erzurum, Turkey. She has been interested in consumer behavior, brand management and consumer emotions. She is working as an associate professor of Business Management and Marketing at Band¿rma Onyedi Eylül University in Bal¿kesir, Turkey. Aysel Kurnaz has received an MS degree in marketing from Sakarya University, Sakarya, Turkey, a PhD degree in marketing from Sakarya University, Sakarya, Turkey. She has been interested in consumer behavior and emotions. She is working as an assistant professor of Business Management and Marketing at Band¿rma Onyedi Eylül University in Bal¿kesir, Turkey.
Inhaltsangabe
List of Contributors
Section 1 Perspectives of Consumer Psychology
Selay ILGAZ SÜMER
1 The Effect of the Brain on Consumer Behavior: Placebo Effect
Orhan DUMAN
2 Post-Modern Truth of Consumerism: Hyperreal Consumption
Hülya ER and Murat ER
3 Investor Tendencies within the Framework of Behavioral
Finance: Herd Behavior
Evrim ERDOGAN YAZAR
4 Brand Identity and Narcissism
Didem DEMIR
5 The Importance of Slow Food Consumption for Tourism Marketing
Yalçin KAHYA
6 Different Approaches to the Concept of Consumption
Mutlu UYGUN and Ebru GÜNER
7 Spiritual Consumption as a Rising Trend in Consumer Psychology
Özlem AKBULUT DURSUN
8 Thorstein Veblen and Conspicuous Consumption
Mehmet Said KÖSE
9 Minimalism in Consumption
Selçuk Yasin YILDIZ and Sezen GÜLEÇ
10 Consumer Regret
Ilknur TÜFEKÇI
11 The Relationship between Consumer Guilt and Shame and
Impulse Buying
Melih BASKOL
12 The Relationship between Subjective Well-Being and Consumer
Well-Being
Elif KARA
13 Consumer Wisdom
Section 2 Theories of Consumer Psychology
Hayrettin ZENGIN and Eda KUTLU
14 Customer Evangelism and Its Theoretical Bases
Ümit BASARAN
15 Self-Identity Theory in Consumer Psychology and Behavior
Hatice AYDIN and Somayyeh BIKARI
16 Evaluation of Cognitive Dissonance Theory
Emre HARORLI
17 Socioemotional Selectivity Theory
Section 3 Practices of Consumer Psychology
Hayrettin ZENGIN
18 Metaphoric Analysis of Consumption Concept in Digital Natives
Volkan TEMIZKAN
19 Does the Principle of Least Effort Affect the Intention to Continue
Using a Mobile Shopping Application?
Aysel KURNAZ
20 Bibliometric Analysis of the Journal of Consumer Psychology
