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Tourism industry has been on the rise globally in the last few decades. It has not only bolstered the economic growth of several nations but has also provided employment and entrepreneurial opportunities for many. This book aims to provide a comprehensive overview of the global tourism industry with the help of case studies and researches compiled by eminent industry experts and academicians. Some of the crucial topics and concepts explored in this book include tourism marketing, destination and heritage tourism, policies and strategies for promoting regional tourism, tourism and socio-cultural interactions, etc. Students and researchers will find innovative insights into the field of tourism industry with the help of this text.