Customer Behavior Analysis using Rough Set Theory - Dhandayudam, Prabha;Surendran, Srinivasan
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This book deals with the customer behavior analysis based on the purchasing characteristics of the customers. It helps business leaders to gain insight about the behavior of customers so that they can increase their profit by acting according to customer characteristics. Moreover, it provides guidance for companies on the use of data mining techniques namely clustering and rule induction to know their customer characteristics and consequently enables the reinforcement of the relationship with customers.

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Produktbeschreibung
This book deals with the customer behavior analysis based on the purchasing characteristics of the customers. It helps business leaders to gain insight about the behavior of customers so that they can increase their profit by acting according to customer characteristics. Moreover, it provides guidance for companies on the use of data mining techniques namely clustering and rule induction to know their customer characteristics and consequently enables the reinforcement of the relationship with customers.
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Autorenporträt
Prabha Dhandayudam is Professor in Department of Computer Science and Engineering. She received her Ph.D. from Anna University, Chennai. For the last 13 years, she has been involved in teaching and research activities in the field of Data Mining, Data Analytics and CRM. She has also published numerous research papers in international journals.