NAZARIOUS Rukanyangira, ANNABELLA OROMA Asedri

Broschiertes Buch

Customer Care and Client Relationship Management

Enhancing lasting gainful relationships

Beschreibung

In the world of business, no organisation can exist without customers. The customer is the one that sustains businesses by paying organisations for products and services. It is therefore important for organisations to establish good relationships with the customers/clients. Establishing such relations is not easy. Organisations need to commit the necessary resources and funds to ensure that customer relationship management (CRM) initiatives work. This book will provide insight to both students and practioners on how to acquire, sustain, grow and retain loyal customers.

Autor

Nazarious is Senior Lecturer - Marketing/ Head of Department, has been Dean of School, Director Sales & Marketing and other roles in addition to various consultancies which enabled him to balance theory with practice. Nazarious also completed a PhD in Business Administration (Marketing) and other relevant qualifications.  

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 144
• Erscheinungstermin: 26. August 2022
• Englisch
• Abmessung: 220mm x 150mm x 9mm
• Gewicht: 233g
• ISBN-13: 9786205495940
• ISBN-10: 6205495945
• Artikelnr.: 65458711