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The "Business Week" bestseller that "provides significant strategies for those hoping to 'jump-start' their customer-driven companies".--Dr. Steven Covey.

Produktbeschreibung
The "Business Week" bestseller that "provides significant strategies for those hoping to 'jump-start' their customer-driven companies".--Dr. Steven Covey.
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Autorenporträt
Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.