Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
Erin B Taylor is the Managing Director of Finthropology based in The Hague, the Netherlands. She specializes in how people's financial behaviour is changing along with innovation in financial services. Anette Broløs is the Director of Finthropology based near Odense, Denmark. She is an experienced fintech leader working on strategic innovation, partnerships, open banking and digital transformation and has held roles as the CEO of Copenhagen FinTech Innovation and Research and the CFO and Head of Development at Fionia Bank.
Inhaltsangabe
Chapter 01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter 02: Digital and social transformation in finance: What's at stake for customer driven innovation?; Chapter 03: Technology and data driven innovation in finance: Where do people fit in?; Chapter 04: Using behavioural science for decision making and product development in financial services; Chapter 05: Into the field: Understanding financial behaviour in context; Chapter 06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter 07: Financial inclusion: Myths and workarounds; Chapter 08: Designing for people: Learning from inclusion initiatives; Chapter 09: The future is in the field: Insights for services that don't exist yet; Chapter 10: Organizing for customer driven innovation: Analysis, tools and resources to use for innovation; Chapter 11: Conclusion: A human financial world.
Chapter 01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter 02: Digital and social transformation in finance: What's at stake for customer driven innovation?; Chapter 03: Technology and data driven innovation in finance: Where do people fit in?; Chapter 04: Using behavioural science for decision making and product development in financial services; Chapter 05: Into the field: Understanding financial behaviour in context; Chapter 06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter 07: Financial inclusion: Myths and workarounds; Chapter 08: Designing for people: Learning from inclusion initiatives; Chapter 09: The future is in the field: Insights for services that don't exist yet; Chapter 10: Organizing for customer driven innovation: Analysis, tools and resources to use for innovation; Chapter 11: Conclusion: A human financial world.
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