Dr Erin B Taylor, Dr Anette Brolà s
Customer-Centric Innovation in Finance
Leveraging Human Insights to Drive Product Innovation in the Digital Age
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Dr Erin B Taylor, Dr Anette Brolà s
Customer-Centric Innovation in Finance
Leveraging Human Insights to Drive Product Innovation in the Digital Age
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Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
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Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Seitenzahl: 296
- Erscheinungstermin: 30. April 2024
- Englisch
- Abmessung: 234mm x 156mm x 20mm
- Gewicht: 458g
- ISBN-13: 9781398613874
- ISBN-10: 1398613878
- Artikelnr.: 68920523
- Verlag: Kogan Page Ltd
- Seitenzahl: 296
- Erscheinungstermin: 30. April 2024
- Englisch
- Abmessung: 234mm x 156mm x 20mm
- Gewicht: 458g
- ISBN-13: 9781398613874
- ISBN-10: 1398613878
- Artikelnr.: 68920523
Erin B Taylor is the Managing Director of Finthropology based in The Hague, the Netherlands. She specializes in how people's financial behaviour is changing along with innovation in financial services. Anette Broløs is the Director of Finthropology based near Odense, Denmark. She is an experienced fintech leader working on strategic innovation, partnerships, open banking and digital transformation and has held roles as the CEO of Copenhagen FinTech Innovation and Research and the CFO and Head of Development at Fionia Bank.
Chapter
01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter
02: Digital and social transformation in finance: What's at stake for customer
driven innovation?; Chapter
03: Technology and data
driven innovation in finance: Where do people fit in?; Chapter
04: Using behavioural science for decision
making and product development in financial services; Chapter
05: Into the field: Understanding financial behaviour in context; Chapter
06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter
07: Financial inclusion: Myths and workarounds; Chapter
08: Designing for people: Learning from inclusion initiatives; Chapter
09: The future is in the field: Insights for services that don't exist yet; Chapter
10: Organizing for customer
driven innovation: Analysis, tools and resources to use for innovation; Chapter
11: Conclusion: A human financial world.
01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter
02: Digital and social transformation in finance: What's at stake for customer
driven innovation?; Chapter
03: Technology and data
driven innovation in finance: Where do people fit in?; Chapter
04: Using behavioural science for decision
making and product development in financial services; Chapter
05: Into the field: Understanding financial behaviour in context; Chapter
06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter
07: Financial inclusion: Myths and workarounds; Chapter
08: Designing for people: Learning from inclusion initiatives; Chapter
09: The future is in the field: Insights for services that don't exist yet; Chapter
10: Organizing for customer
driven innovation: Analysis, tools and resources to use for innovation; Chapter
11: Conclusion: A human financial world.
Chapter
01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter
02: Digital and social transformation in finance: What's at stake for customer
driven innovation?; Chapter
03: Technology and data
driven innovation in finance: Where do people fit in?; Chapter
04: Using behavioural science for decision
making and product development in financial services; Chapter
05: Into the field: Understanding financial behaviour in context; Chapter
06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter
07: Financial inclusion: Myths and workarounds; Chapter
08: Designing for people: Learning from inclusion initiatives; Chapter
09: The future is in the field: Insights for services that don't exist yet; Chapter
10: Organizing for customer
driven innovation: Analysis, tools and resources to use for innovation; Chapter
11: Conclusion: A human financial world.
01: Human insights for finance: Why understanding customer behaviour has never been so important for financial services; Chapter
02: Digital and social transformation in finance: What's at stake for customer
driven innovation?; Chapter
03: Technology and data
driven innovation in finance: Where do people fit in?; Chapter
04: Using behavioural science for decision
making and product development in financial services; Chapter
05: Into the field: Understanding financial behaviour in context; Chapter
06: Innovating for a changing world: Using behavioural insights and qualitative data to develop new financial services; Chapter
07: Financial inclusion: Myths and workarounds; Chapter
08: Designing for people: Learning from inclusion initiatives; Chapter
09: The future is in the field: Insights for services that don't exist yet; Chapter
10: Organizing for customer
driven innovation: Analysis, tools and resources to use for innovation; Chapter
11: Conclusion: A human financial world.