Customer Chemistry: How to Keep the Customers You Want--And Say Good-Bye to the Ones You Don't - Naylor, Mary; Greco, Susan
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Using real-life examples, "Customer Chemistry" presents a systematic blueprint for identifying top-line, value-added customers and then focusing marketing efforts on them--increasing incremental profits while decreasing the time and money wasted on marginal customers.

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Produktbeschreibung
Using real-life examples, "Customer Chemistry" presents a systematic blueprint for identifying top-line, value-added customers and then focusing marketing efforts on them--increasing incremental profits while decreasing the time and money wasted on marginal customers.
Autorenporträt
Mary Naylor is the founder and CEO of Capitol Concierge, listed by Inc magazine as one of the nation's fastest-growing companies, and of VIPdesk, the leading provider of 'live' Web-based concierge services. She is a top expert and lecturer on relationship marketing and customer profitability. Susan Greco is senior writer for Inc. Through her regular coverage of America's fastest growing companies and contributions to 'The Whole New Business Catalog' column, she is well-versed on today's most innovative sales and marketing practices.