Christoph Illigen
Broschiertes Buch

Customer Competences and Innovation Capability. Empirical Investigation for the Example of the German Video Games Industry

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Innovations constitute one essential success factor for the development, progress, and success of companies. Thus, striving for the creation of innovation can be beneficial. One way to create innovations is to increase the innovation capability of companies in order to enhance the knowledge base in that company. In plenty of innovation-related research, it turned out that customers can be one important source of new knowledge. Thus, they can also be a driver for increasing innovation capability and hence ultimately help to foster the creation of innovations. Due to potential effects of custome...