Andere Kunden interessierten sich auch für
![THE CONTRIBUTION OF CAREER GUIDANCE TO THE SCHOOL EDUCATION OF PUPILS]( "THE CONTRIBUTION OF CAREER GUIDANCE TO THE SCHOOL EDUCATION OF PUPILS")
THE CONTRIBUTION OF CAREER GUIDANCE TO THE SCHOOL EDUCATION OF PUPILS36,99 €![Foundations of the dialogical approach to the organization of schooling]( "Foundations of the dialogical approach to the organization of schooling")
Foundations of the dialogical approach to the organization of schooling42,99 €![Autonomy in the acquisition of tidiness habits in children from 4 to 5 years old]( "Autonomy in the acquisition of tidiness habits in children from 4 to 5 years old")
Autonomy in the acquisition of tidiness habits in children from 4 to 5 years old51,99 €![I would like to learn to read?]( "I would like to learn to read?")
I would like to learn to read?29,99 €![Emotional education program for children from 8 to 12 years old]( "Emotional education program for children from 8 to 12 years old")
Emotional education program for children from 8 to 12 years old39,99 €![Emotional management in older adult women]( "Emotional management in older adult women")
Emotional management in older adult women39,99 €![Cultural and managing information and knowledge process in the organisation :]( "Cultural and managing information and knowledge process in the organisation :")
Cultural and managing information and knowledge process in the organisation :18,99 €
This study evaluates the link between customer management and loyalty at Afriland First Bank. It takes into account the fact that this link has not been explored in organizational psychology. At the theoretical level, starting from the dimensions of customer management, six hypotheses were formulated.They were tested in a study conducted in the cities of Bafoussam and Dschang with 355 participants of both sexes, using the already existing customer management and loyalty scales. The data collected confirms the predictions made, as respondents believe that Afriland First Bank's customer management is good and thus contributes to retention (r = 468; p < 0.01; beta = 248; p < 0.01). These results can be explained by Afriland First Bank's good commercial policy.