Customer orientation: How? - Esslimani, Bouchra
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This work is a collection of my work on customer orientation and the HR devices that can lead sales employees to adopt it. I do not pretend to have given an integrating model of all HR practices making customer orientation but at least raise awareness around the issue of the ability to satisfy customers. Furthermore, the theoretical and statistical confusion is cleared up on two concepts that are often confused: customer orientation and market orientation.

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Produktbeschreibung
This work is a collection of my work on customer orientation and the HR devices that can lead sales employees to adopt it. I do not pretend to have given an integrating model of all HR practices making customer orientation but at least raise awareness around the issue of the ability to satisfy customers. Furthermore, the theoretical and statistical confusion is cleared up on two concepts that are often confused: customer orientation and market orientation.
Autorenporträt
La Dra. Bouchra Esslimani es profesora de IDH en la Universidad Cadi Ayyad, donde trabaja desde 2008 en el campo de la gestión de recursos humanos. Es responsable del Master MRH y de la licencia profesional Administración & MRH.