Customer Perception and Buying Behavior w.r.t. In-Flight Shopping - Srivastava, Mukta;Ali, Syed Azher;Singh, Gunjn
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Though retailing in flights is a common business practice in west, but in India it is new for both vendors and customers. In this article, an effort has been made to study the customers perception and buying behavior with reference to in-flight shopping experience in Pune. Multiple Regression, Independent Sample t-test, One-way ANOVA and Chi-square test have been applied for analyzing the data. Statistical computations are done through IBM SPSS statistical package. In the light of the article, the in-flight shopping service providers may get to know the factors that play prominent role in making the on-board shopping experience unforgettable.…mehr

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Produktbeschreibung
Though retailing in flights is a common business practice in west, but in India it is new for both vendors and customers. In this article, an effort has been made to study the customers perception and buying behavior with reference to in-flight shopping experience in Pune. Multiple Regression, Independent Sample t-test, One-way ANOVA and Chi-square test have been applied for analyzing the data. Statistical computations are done through IBM SPSS statistical package. In the light of the article, the in-flight shopping service providers may get to know the factors that play prominent role in making the on-board shopping experience unforgettable.
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Autorenporträt
Mukta Srivastava(MBA-Gold Medalist)has got around 4.5 years of experience.She has published 1 book, 1 chapter in book and 15 articles in various national and international journals. V.Selva Lakshmi(PhD Scholar-Satyabama univ,MBA,DLL&LW)has got around 4 years of experience,has published around 12 articles in national and international journals.