Customer relationship management in banking industry - Narayana, Srinivasa;Shaik, Jeelani Shareef
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Customer Relationship Management play an important role in any Industry and Banking is not an exception to it. Today the expectations of the Customers are changing regularly and the Banking Industry has to respond to the ever changing needs of customers by introducing new products and services. The relationship between a Customer and a Banker is very much important to retain the customer and to serve him in a bettwe way.

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Produktbeschreibung
Customer Relationship Management play an important role in any Industry and Banking is not an exception to it. Today the expectations of the Customers are changing regularly and the Banking Industry has to respond to the ever changing needs of customers by introducing new products and services. The relationship between a Customer and a Banker is very much important to retain the customer and to serve him in a bettwe way.
Autorenporträt
The Author has 30 years of experience in the Education field. He taught various subjects to Management students. 12 PhDs were awarded under his guidance. He was awarded the Best Teacher by JNTU(N) in 2017. Currently he is working as Professor in K L Business School, K L University, Vijayawada.Co-author is working as Associate Professor in SMCE.