Customer Relationship Management: Strategic Approaches in Digital Era - Santos, Joao Heitor De Avila
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Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

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Produktbeschreibung
Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.
Autorenporträt
Dr. Santos holds a PhD in Management Sciences by the Federal University of Rio Grande do Sul (UFRGS - BRAZIL) and is an expert in the field of innovation. Currently working as Professor within the Administrative Sciences Department at the Federal University of Rio Grande do Norte. Research Partner at UniLaSalle, France. He has experience in teaching, consulting and in several research projects. He is also reviewer for several Academic Journals and conferences such as British Academy of Management, Revista Administração em Diálogo (RAD) and Brazilian Administration Review (BAR). He has published papers in the field of Innovation and Management of Technology in journals such as International Journal of Innovation. Main Research Themes: Cooperation, Innovation, Interorganizational Networks, Individualism and Collectivism, Organizational Learning, Capabilities, Sustainability, Quantitative Methods, Modeling, Decision Making, Organizational Behavior, Consumer Behavior and Customer Relationship Management.