Andere Kunden interessierten sich auch für
![Successful Customer Relationship Management Programs and Technologies]( "Successful Customer Relationship Management Programs and Technologies")
Successful Customer Relationship Management Programs and Technologies185,99 €![The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0]( "The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0")
The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0273,99 €![Leading the Customer-Led Revolution]( "Leading the Customer-Led Revolution")
Leading the Customer-Led Revolution20,99 €![Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0]( "Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0")
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0239,99 €![Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0]( "Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0")
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0181,99 €![The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0]( "The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0")
The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0209,99 €![Developing Customer Services in the Black-Owned Business]( "Developing Customer Services in the Black-Owned Business")
Developing Customer Services in the Black-Owned Business12,99 €
In today's global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.