Customer Relationship Management - Sharma, Jitender Kumar
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Are students not customers to the colleges they seek admission to? Is this relationship any different from the relationship between a customer and a company? Don¿t these colleges need to realign its internal systems to give better experience to its students? In fact, a few colleges already market itself of providing ROI or ¿Value for money¿ to its prospective students. Sadly, majority of colleges still jostle to fill its seats. Is effective CRM between student and institute a way out? This book explores.

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Produktbeschreibung
Are students not customers to the colleges they seek admission to? Is this relationship any different from the relationship between a customer and a company? Don¿t these colleges need to realign its internal systems to give better experience to its students? In fact, a few colleges already market itself of providing ROI or ¿Value for money¿ to its prospective students. Sadly, majority of colleges still jostle to fill its seats. Is effective CRM between student and institute a way out? This book explores.
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Autorenporträt
Dr Jitender Kumar Sharma teaches Marketing. He has taught at Saudi Electronic University and at reputed management colleges in India. His interest areas are CRM and Training. This book is about CRM practices adopted by management colleges. It highlights student-institute relationship, drawing it¿s analogy from customer-company relationship.