Customer Relationship Management - Kumar, V.; Publishers, Vibrant
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Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to…mehr

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Produktbeschreibung
Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.
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Autorenporträt
V. Kumar is Professor of Marketing, and the Goodman AcademicIndustry Partnership Professor at Brock University's GoodmanSchool of Business. Kumar joins Brock from the Tobin College ofBusiness at St. John's University in New York, where he started anew Master of Science in Marketing Intelligence program andengaged the faculty with co-authored publications.His work focusing on rigour - the developing of new methods -and relevance to the business world has led to the publication of morethan 300 scholarly papers, 30 books, and has earned him more than 25research and teaching excellence awards.His distinguished career has earned him many accolades, includingbeing selected by SAGE publications as a one of eight 'MarketingLegends, ' being inducted to the inaugural class of the United StatesAnalytics Hall of Fame in 2019, named a Fellow of the AmericanMarketing Association (AMA), recognized as the Cutco VectorDistinguished Marketing Educator by the Academy of MarketingScience, and recipient of both the Charles Coolidge Parlin Award andPaul Converse Award from the AMA. As a way of honouring hiscontributions to student mentorship, the AMA has instituted the V.Kumar Doctoral Student Mentorship Award funded by many of hisformer doctoral students.