V. Kumar, Vibrant Publishers

Customer Relationship Management

• Gebundenes Buch

Produktbeschreibung

Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Vibrant Publishers
• Seitenzahl: 252
• Erscheinungstermin: 15. November 2024
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 521g
• ISBN-13: 9781636513249
• ISBN-10: 1636513247
• Artikelnr.: 72170819

Inhaltsangabe

CRM: Conceptual Foundation: Strategic CRM Today.- Concepts of Customer Value.- Strategic CRM: Strategic CRM.- Implementing the CRM Strategy.- Analytical CRM: Customer Analytics Part I.- Customer Analytics Part II.- Data Mining.- Using Databases.- Operational CRM: Software Tools and Dashboards.- Loyalty Programs: Design and Effectiveness.- Campaign Management.- Impact of CRM on Marketing Channels.- CRM Issues in the Business-To-Business Context.- Customer Privacy Concerns and Privacy Protective Responses.- CRM in Social Media.- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II.- Future of CRM.