Andere Kunden interessierten sich auch für
![Total Relationship Marketing: Achieving Proper Customer Relevance]( "Total Relationship Marketing: Achieving Proper Customer Relevance")
Total Relationship Marketing: Achieving Proper Customer Relevance37,99 €![Islamic Marketing: Theories, Practices, and Perspectives]( "Islamic Marketing: Theories, Practices, and Perspectives")
Islamic Marketing: Theories, Practices, and Perspectives109,99 €![Customer Relationship Imprinting]( "Customer Relationship Imprinting")
Customer Relationship Imprinting16,99 €![Building Value through Marketing]( "Building Value through Marketing")
Building Value through Marketing195,99 €![Relationship Marketing]( "Relationship Marketing")
Relationship Marketing19,99 €![Subscription Marketing: Strategies for Nurturing Customers in a World of Churn]( "Subscription Marketing: Strategies for Nurturing Customers in a World of Churn")
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn17,99 €![Services Marketing and Customer Relationship Management]( "Services Marketing and Customer Relationship Management")
Services Marketing and Customer Relationship Management94,99 €
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.