Roger Cartwright

Customer Relationships

Sales 12.9

• Broschiertes Buch

Produktbeschreibung

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

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Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 118
• Erscheinungstermin: 16. Mai 2003
• Englisch
• Abmessung: 178mm x 127mm x 7mm
• Gewicht: 238g
• ISBN-13: 9781841124520
• ISBN-10: 1841124524
• Artikelnr.: 13939802

Autorenporträt

ROGER CARTWRIGHT is a consultant and author specializing in organizational behavior, management, customer care and tourism.  He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India

Inhaltsangabe

Introduction to ExpressExec.
Introduction to Customer Relationships.
What is Meant by Customer Relationships?
The Evolution of Customer Relationships.
Global Implications for Customer Relationships.
Customer Relations: The State of the Art.
Customer Relations Success Stories.
Customer Relationships Key Concepts and Thinkers.
Resources on Customer Relationships.
Ten Steps to Effective Customer Relations.
Frequently Asked Questions.
Index.