Andere Kunden interessierten sich auch für
![Customer Relationship Management]( "Customer Relationship Management")
Customer Relationship Management89,99 €![CUSTOMER RELATIONSHIP MARKETING AND CUSTOMER RETENTION OF A RURAL BANK]( "CUSTOMER RELATIONSHIP MARKETING AND CUSTOMER RETENTION OF A RURAL BANK")
CUSTOMER RELATIONSHIP MARKETING AND CUSTOMER RETENTION OF A RURAL BANK26,99 €![Electronic Customer Relationship Management in Jordan Mobile Service]( "Electronic Customer Relationship Management in Jordan Mobile Service")
Electronic Customer Relationship Management in Jordan Mobile Service32,99 €![Marketing Mix and Customer Retention of Herb Coffee in Malaysia]( "Marketing Mix and Customer Retention of Herb Coffee in Malaysia")
Marketing Mix and Customer Retention of Herb Coffee in Malaysia32,99 €![Customer Relationship Management in Public Sector Banks]( "Customer Relationship Management in Public Sector Banks")
Customer Relationship Management in Public Sector Banks60,99 €![Customer Relationship Management in Banks]( "Customer Relationship Management in Banks")
Customer Relationship Management in Banks32,99 €![The Place of Internal Equity in Customer Relationship Management]( "The Place of Internal Equity in Customer Relationship Management")
The Place of Internal Equity in Customer Relationship Management32,99 €
Ghanaian banking industry has undergone many changes in terms of service delivery with the aim of improving the quality of customer service. The past few years have also seen a phenomenal growth in the sector which has led to intense competition among the industry players. It has become important for the banks to find new ways of managing their service delivery and maintain their customer base. This book provides readers the understanding of customer relationship management practices in the Ghanaian banking sector. The concept of customer participation in the service delivery process has a long history and is identified as one of the distinguishing characteristics of services and this study has further deepened the understanding of that with localization to the developing context. This book espoused key issues such as participation in service relationships should be held as an important function for services firms in which credence qualities play an important role in customer management and retention. The book develops a problem statement with literature review and discuses the methodology which leads to the analysis and the appropriate recommendation for industry and academia.